Senior Brand Manager, Babybel

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo squeeZ, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to Purpose*Full Snacking, sustainability and responsible food for all. The company has headquarters for it's cheese business unit in Chicago and offices for GoGo squeeZ in New York City. Bel operates four US manufacturing plants in Little Chute, WI, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

The Marketing organization is responsible for creating the long-term strategy for the brand, building differentiated market positioning, and developing and executing integrated marketing plans.  Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives. 

The Senior Brand Manager leads the strategic development and execution to drive sustainable growth on key lines of business. To do so, the Senior Brand Manager defines core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, RID, Finance, Sales, teams, and Industrial to optimize product lines and deliver sustainable profit growth.

Essential Duties and Responsibilities

• Brand Strategy Leadership: develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to ensure maximum efficiency and breakthrough media & marketing activations.

• Business Management and Tracking: actively manages P&L variances to attain annual and long-range financial objectives. Consistently evaluates business progress against plan and recommends corrective action as needed. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in business performance analysis.
• Go-To-Market Strategist: deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
• Program Evaluation: analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
• People Management & Leadership: supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
• New Product Management: identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market.

Qualifications and Competencies

• Minimum Bachelor’s degree required, MBA strongly preferred

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