Marketing Specialist

Job Title: Marketing Specialist

Company: Initial Communications

Location: Miami, FL

About Initial Communications:
Initial Communications is a leading marketing company specializing in providing strategic solutions to clients across various industries. We focus on traditional marketing strategies and innovative approaches to drive brand recognition and business growth for our clients.

Job Description:
As a Marketing Specialist at Initial Communications, you will be responsible for developing and executing traditional marketing campaigns to support client objectives. This role involves coordinating promotional efforts, conducting market research, and managing campaigns to ensure effective communication and brand visibility.

Responsibilities:

1. Campaign Development: Design and implement marketing campaigns, including print advertisements, direct mail, and event sponsorships, tailored to meet client needs.

2. Market Research: Conduct research to understand market trends, target audiences, and competitor strategies. Prepare reports and make recommendations based on findings.

3. Promotional Material Coordination: Collaborate with the creative team to develop brochures, flyers, and other promotional materials. Ensure all materials align with client branding guidelines.

4. Event Coordination: Plan and execute marketing events, trade shows, and networking opportunities to promote client brands and engage target audiences.

5. Client Collaboration: Serve as the main point of contact for clients, ensuring their goals and objectives are met throughout campaign development and execution.

6. Vendor Management: Work with printers, media outlets, and other vendors to secure services, negotiate contracts, and ensure timely delivery of materials.

Requirements

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Attention to detail and a creative mindset.

• Proficiency in Microsoft Office and familiarity with project management tools.

Benefits:

• Salary range: $50,000 - $60,000 per year (commensurate with experience)

• Health insurance coverage

• Retirement savings plan (401k)

• Paid time off and holidays

• Professional development opportunities

• Flexible work arrangements