Digital Marketing Automation Specialist

Digital Marketing Automation Specialist

Remote, United States

JOB OVERVIEW

As a Marketing Automation Specialist, you will own and optimize our marketing automation processes, campaigns, and systems to drive lead generation, nurturing, and customer engagement. Your expertise in Marketo will be key in creating scalable and data-driven marketing strategies that align with business objectives.

RESPONSIBILITIES AND DUTIES

• Build, manage, and optimize email marketing campaigns in Marketo, including lead scoring, segmentation, and nurture programs
• Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow
• Create, test, and deploy landing pages, email templates, and forms within Marketo.
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
• Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations
• Develop and document best practices for marketing automation processes and train team members as needed
• Stay current on marketing automation trends and advancements to continually refine strategies and tactics

 PROFESSIONAL BACKGROUND AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, or a related field
• 2–4 years of hands-on experience with Marketo (certification preferred)
• Proficiency in integrating Marketo with CRM platforms like Salesforce
• Strong understanding of lead lifecycle management, campaign tracking, and reporting
• Experience with email marketing, lead nurturing, and ABM strategies
• Analytical mindset with expertise in data analysis and reporting tools (e.g., Google Analytics, Wordpress)
• Excellent organizational, problem-solving, and communication skills
• Knowledge of HTML and CSS for email and landing page customization is a plus

PERSONAL ATTRIBUTES AND VALUES

• A self-starter who loves collaboration and is open to feedback, comfortable working independently with a focus on high-priority issues
• You’re a “get stuff done person” that can juggle multiple programs and thrive in the execution details; action- and results-oriented
• Personal passion and enthusiasm for industry-leading, next-generation technology 
• Ability to operate confidently with limited resources in a startup environment 
• Strong communication skills 
• Track record of building positive relationships with peers 
• Thoughtful listener, able to learn from others, and leverage input

COMPENSATION & BENEFITS

Salary Range: Base Salary Range  $60,000 - $75,000+ Bonus + Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data. 

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. 

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave 
• Equity 
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

ABOUT LEGION

Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission.Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and has proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously. Legion has earned recognition for its innovation, in