Specialist, Global Campaigns
SharkNinjaAbout the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
We're looking for a commercially curious Specialist, Global Campaigns to join our e-Commerce and DTC team. This is a hands-on role supporting the planning, execution, and optimization of campaigns that drive traffic, conversion, and revenue across our direct-to-consumer channels worldwide.
This role will work at the intersection of trading, content, and performance — helping turn the global commercial calendar into well-executed, data-driven campaigns that deliver against growth targets. You'll collaborate across markets and functions, bringing a blend of creative thinking and analytical rigor to your work.
Responsibilities
Campaign Planning & Execution
- Support the planning and execution of global DTC campaigns across key promotional moments, seasonal peaks, and always-on activity.
- Help translate the global commercial trading calendar into clear, timely campaign briefs that align messaging, offers, and channels.
- Coordinate campaign timelines, asset delivery, and stakeholder sign-off to keep execution running smoothly across markets and touchpoints.
- Work with performance marketing, CRM, social, and content teams to deliver integrated, multi-channel campaigns.
Trading & Commercial Focus
- Work closely with the eCommerce trading team to align campaigns with stock availability, pricing strategy, and margin targets.
- Help maintain the promotional calendar, keeping pricing, discounts, and partner activations accurate across markets.
- Help identify opportunities to drive incremental revenue through upselling, cross-selling, and product bundling.
Performance & Optimization
- Monitor and report on campaign performance against KPIs including revenue, conversion rate, ROAS, and customer acquisition cost.
- Support the testing and optimization of campaigns — trialing messaging, offers, creative, and channel mix to improve results.
- Prepare clear, regular performance updates for the wider team.
Collaboration & Process
- Work closely with creative, trading, performance, and brand teams to help keep campaigns cohesive and commercially effective across regions.
- Contribute to improving campaign workflows, processes, and ways of working to increase team efficiency.
- Stay informed on eCommerce trends, competitor campaigns, and platform innovations, sharing ideas with the team.
What You’ll Bring
Attributes & Skills
- 1–3 years' experience in campaign execution, eCommerce marketing, or a related discipline — ideally within a consumer brand or DTC environment.
- A solid working knowledge of the eCommerce and DTC landscape, including promotional planning, digital trading, and channel dynamics.
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