Associate Director, Experience Strategy

Company Description

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

To further accelerate this ambition, we are looking for an outstanding Associate Director, Experience Strategy – someone who can execute on a progressive approach to what’s possible with digital experiences and the experiences brands should aspire to provide for consumers in a digital world.

Our Experience Strategy team ultimately defines what experiences the brand should offer to invite customer interaction, affinity, and behavior change. We consider the full ecosystem – creating a holistic vision and integrated guiding system for a brands’ digital-centric products and services.

Sound like you? Read on.

Job Description

As AD, Experience Strategy, your comprehensive digital strategy and consumer experience expertise will be essential to provide thoughtful, consistent and inspiring execution for key client engagements.

With the customer at the core of everything we do, this pivotal role is rooted in an in-depth understanding of the brand and consumer environment and ecosystem, balancing motivators, priorities, and pain points to solve for experience gaps between today’s experience and the ideal future state. 

Day-to-day, your role will concentrate on collaborating across the agency with broader Strategy, Experience Design, and Technology teams to define and activate industry-leading digital product, service, and experience strategies across key accounts. To do so, you will focus on:

• Synthesizing and analyzing a variety of data-centric resources, researching behaviors, looking at what people are doing and uncovering the why
• Building empathy maps, user personas, mapping experience journeys and service blueprints to envision brand experiences across web, mobile, and other emerging experiences
• Participating in experience ideation and intelligence gathering workshops with internal teams and clients; facilitating insight-driven conversations to inspire solutions
• Shaping direction for brands’ future experience; delivering insight-driven recommendations and strategic north stars that balance customer and business needs
• Connecting experience vision to action by creating supporting strategic collateral, including POVs, strategic toolkits and frameworks, and prioritized roadmaps
• Identifying and keeping a pulse on emerging cultural, industry, and technology trends; providing teams and clients with a point of view that drives the way brands connect with people

Qualifications

This important role requires a depth of expertise across a range of subject matter (5+ years; min 4-year college degree), including a track record of impactful work experience and professional ingenuity – which means you are:

• A digital experience-savvy strategist and passionate problem-solver with an unstoppable drive to inspire teams and bring the best work to life
• A big-picture thinker, able to translate passive observation and multiple data sources into action-oriented insights and future-focused outcomes
• A strong analytical thinker with data-dexterity, including the ability to synthesize inputs into insights that drive experience strategy, design and implementation
• A storyteller at heart, passionate about crafting compelling narratives that inspire action
• A system-thinker with a strong background or practiced expertise in service design and UX methods, supported by foundational knowledge of technology platforms, marketing channels, content strategy, and/or SEO
• A strategic partner who provides clarity on the role, value, and expectations of a digital experience
• A collaborator comfortable in waterfall, agile- or sprint-based approaches, willing to work in real-time
• A team player fostering partnership and collaboration with all levels of the agency, client, and partner teams
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to de