Jobs and Careers
GE

Senior Area Sales Manager – Retail (Detroit, MI)

GE Appliances
Other MI US, United States, United Statesfull_timeVerifiedPosted 2 Dec 2025

About the role

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come togetherwe always look for a better way, and we create possibilities

Interested in joining us on our journey? 

GE Appliances’ Senior Area Sales Manager (ASM) is responsible for all outside sales activities within assigned ABC Warehouse trading area (primarily MI but includes parts of IN and OH, covering 43 ABC Warehouse locations). Candidate will support managing the frontend to backend sales experience from executing floor merchandising, sales training, and pricing/promotional strategies; support managing distribution and fulfillment, meet with the ABC Warehouse Buying Team, and day-to-day support of ABC Warehouse’s Sales Associates. Also, handling customer service aspects of the business. Territory also includes managing a small mix of Independent Dealers. Primary focus of role is covering the ABC Warehouse locations as well as working on ABC Warehouse’s GEA sales strategy and execution with GEA Principal ASM on the ABC Warehouse account.

Position

Senior Area Sales Manager – Retail (Detroit, MI)

Location

USA, Detroit, MI

How You'll Create Possibilities

RESPONSIBILITIES:

  • Selling and promoting appliances to ABC Warehouse and territory independent dealers.

  • Executing and delivering sales and margin operating plan.

  • Developing and executing merchandising/promotional strategies and programming within the ABC Warehouse account and independent dealers to drive sell-through and account profitability.

  • Quantitative sales expertise, ability to run ROI reports, calculate margin and delta scenarios.

  • Preparing presentations and developing sales materials to lead product sales training for customers.

  • Creating a variety of status reports including activity, follow-up, and adherence to goals.

  • Resolving customer issues in a timely and accurate manner.

  • Traveling to ABC Warehouse store locations and dealer locations within the territory.

  • Relocation assistance available.

What You'll Bring to Our Team

Minimum Qualifications

  • Bachelor's degree or equivalent experience

  • 5+ years of sales experience

  • Residency in or willingness to relocate to SE Michigan

  • Proven negotiation skills with a track record of driving sales results

  • Excellent written, verbal, and presentation communication skills

  • Strong initiative and ability to work independently; self-motivated and results-driven

  • Ability and willingness to travel throughout assigned territory

Preferred Qualifications

  • Demonstrated success building, executing, and optimizing territory sales plans

  • Strong relationship-building skills with customers and internal business partners

  • Exceptional organizational and time-management skills in a fast-paced, deadline-driven environment

  • Experience in GE Appliances sales, or in appliances/retail sales industries

  • Knowledge of sales promotion, marketing, and merchandising strategies

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply co

Apply for this role

Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

Apply Now →Generate Application Kit

Free account required — sign up in 30s

Company

GE Appliances

View company profile →