Franchise Growth Specialist

Entity:

Customers & Products

Job Family Group:

Retail Group

Job Description:

You will help define how bp grows its franchise business across America. This is a role at the center of franchise expansion -- where commercial strategy, offer design, and market entry decisions come together to shape what the next generation of bp's convenience and mobility network looks like.

You will own the frameworks that determine where and how we grow, what the franchise offer looks like, and how we bring it to market in a way that is commercially sound, operationally scalable, and built to last. You will lead through influence, connecting cross-functional teams around shared outcomes and driving decisions from ambiguity into action.

This is not a support role. You will be accountable for the strategic architecture that powers franchise growth.

Key Accountabilities:

Franchise growth strategy and offer design 

• Define and evolve the franchise offer, including unit economics, partner value proposition, and return structures that attract and retain high-quality franchisees 
• Translate growth ambition into clear, executable commercial models that guide where, when, and how bp expands its franchise footprint 
• Build repeatable frameworks for market entry, investment decisioning, and portfolio prioritization that scale across geographies and channels of trade 

Franchise development model and process design 

• Design the end-to-end franchise development model from opportunity identification through deal execution and franchisee onboarding 
• Simplify fragmented processes into clear, scalable workflows that reduce cycle time and improve conversion 
• Establish ownership and accountability across teams for each stage of the development funnel.

Disclosure and contractual construct design 

• Partner with legal and commercial teams to standardize disclosure inputs, contract structures, and core deal terms (royalties, incentives, operating commitments) 
• Ensure alignment between the franchise offer, disclosure positioning, and contractual commitments so the growth model holds together end to end 
• Reduce deal variability through structured, repeatable design 

Decision support and commercial insight 

• Provide structured analysis to evaluate new growth opportunities and quantify trade-offs across return, risk, and scalability 
• Deliver decision-ready outputs that give leadership confidence to move quickly on the right opportunities 

Network and channel strategy inputs 

• Provide economic and strategic perspective on where franchise is most viable across bp's network 
• Support trade-off decisions across channels of trade, helping the business prioritize capital-light growth where it creates the most value 

Cross-functional leadership and execution alignment 

• Lead cross-functional workstreams across strategy, finance, legal, operations, digital, and field teams 
• Establish clear roles, ownership, and expected outputs without direct authority 
• Drive alignment on priorities, timelines, and deliverables, and actively resolve misalignment that slows progress 

Systems and ways of working 

• Align data, tools, and processes into repeatable models that reduce friction and enable faster, more consistent decision-making 
• Identify system gaps and drive simplification at scale 

Experience and Qualifications:

Specialist commercial and franchise capability 

• Experience in franchise economics, multi-site commercial models, or offer development in a growth-oriented business 
• Strong understanding of contract structures, lifecycle economics, and what makes a franchise offer commercially compelling 

Cross-functional leadership 

• Proven ability to lead complex, multi-team initiatives without direct authority 
• Experience establishing accountability and driving alignment in ambiguous, fast-moving environments 
• Comfortable navigating tension between speed and rigor 

Structured thinking and influence 

• Strong commercial judgment with the ability to translate complexity into clear decisions and actions 
• Direct, effective communicator who can challenge constructively and hold teams to outcomes

You will work with:

• Franchise leadership and strategy teams
• Network planning, finance, data managers, and commercial performance partners
• Category management, merchandising, procurement, digital, loyalty, marketing and operational teams supporting franchise enablement
• Field and business development leaders