Sr. Account Executive, K-12

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for a high-motivation, high-ownership Account Executive to drive new business growth with K–12 institutions nationwide. In this role, you'll lead consultative sales cycles, teach schools a new way of thinking about digital enrollment strategy, and introduce them to the expanded Niche platform.

You’ll be selling with the advantage of a brand K–12 leaders already know and trust—removing the typical big-name recognition barrier that slows down many sales teams. This credibility allows you to get to real conversations faster, focus on insight-led selling, and accelerate opportunities from the first touch.

This is a fully remote, quota-carrying role focused on outbound and inbound sales activity via phone, email, and virtual meetings. You’ll thrive here if you love building pipeline, shaping opportunities, and exceeding ambitious revenue goals.

 

What You Will Do

During the First Month:

• Learn Niche inside and out by participating in Onboarding sessions and meeting cross-functional partners
• Build strong foundational knowledge of the Niche Core products and Niche Engage
• Shadow Partnership Executives in various segments to observe best practices related to communicating the Niche product offerings, and how to best position the products based on the customer needs and goals
• Partner with Business Operations & Analytics to understand our campaign performance data and value narrative

Within 3 Months:

• Conduct sales demos pitching the Niche digital advertising enrollment products and NIche Engage products to K-12 institutions demonstrating effective product positioning and effective selling of the Niche solutions
• Build and manage a strong pipeline within your assigned territory of K–12 institutions
• Deepen product knowledge through ongoing advertising, enrollment, and communication-tool training

Within 6 Months:

• Become a trusted advisor to schools in your territory, demonstrating expertise in K–12 marketing, enrollment challenges, and emerging communication best practices
• Consistently deliver monthly revenue targets by achieving contract volume goals and total contract value amounts
• Leverage data and industry insights to tailor your message to each decision-maker

Within 12 Months:

• Serve as a subject-matter expert on digital marketing and parent communication strategy within your segment
• Listen to customer feedback and recommend innovative solutions to management team related to possible improvements to product, pricing, packages, etc in order to better serve the assigned school segment
• Achieve or exceed your annual new business bookings goal

 

What We Are Looking For

• 5+ years of successful full-cycle sales experience, ideally in SaaS, digital media, or edtech environments.
• Proven, verifiable track record of quota achievement, with a history of exceeding goals; consistent top-10% performance is a strong plus.
• Exceptional virtual presentation and communication skills—able to clearly articulate value, teach insights, and tailor messaging to different stakeholders.
• Demonstrated ability to thrive in a fast-paced, high-change environment, balancing strong individual ownership with collaboration across teams.
• A fearless prospector—persistent, competitive, and confident driving next steps and asking for the business.
• Willingness to initiate outbound calls, leverage social platforms, and engage multi-threaded decision-makers across the K–12 ecosystem.
• Experience using Gong to improve call quality, refine messaging, manage opportunities within deal boards, and surface coaching insights.
• Working knowledge of Account-Based Marketing (ABM) strategies and the ability to collaborate effectively with marketing counterparts to influence demand.
• Openness to adopting new technology, especially emerging AI sales tools, and the ability to learn and apply them quickly to improve productivity and performance.