Sr Lifecycle Marketing, Manager

We're seeking an experienced Sr. Lifecycle Marketing, Manager to drive lifecycle marketing strategy and execution, building email and multi-channel messaging programs that increase renter engagement and retention. This role is hands-on—you'll own campaign execution, develop testing frameworks, and drive strategic optimization while managing and developing one associate. You'll combine deep email marketing expertise with data-driven experimentation, partnering closely with product, analytics, and engineering teams to evolve our messaging capabilities and unlock growth opportunities.
Key Responsibilities:

• Own email strategy, campaign architecture, and lifecycle journeys. Build and execute campaigns that drive renter engagement and retention across all funnel stages.
• Design and execute sophisticated A/B and multivariate tests across email, push notifications, and emerging channels. Develop testing frameworks, establish hypotheses and measurement strategies, and translate experimental insights into strategic recommendations.
• Synthesize campaign and performance data into clear, actionable insights. Present strategic recommendations to stakeholders and leadership, connecting messaging outcomes to business impact.
• Maintain and optimize email as a core channel. Own deliverability, list health, segmentation strategy, and personalization. Create and optimize automated lifecycle journeys, campaigns, and reactivation programs.
• Develop audience segments and personalization approaches in collaboration with product and data teams to improve relevance and performance.
• Drive strategic expansion of push and SMS as distinct, high-impact channels. Develop tailored strategies, establish performance benchmarks, and design experimentation plans that validate effectiveness.
• Manage and mentor lifecycle associate on the team. Provide feedback, coaching, and development opportunities while ensuring quality campaign execution and performance standards.
• Build strong partnerships with product, analytics, brand, and engineering teams. Identify growth opportunities, manage dependencies, and drive collaborative optimization efforts.
• Continuously improve processes and operations. Streamline workflows, establish best practices, and stay current with email marketing standards and emerging trends.

Required Experience & Skills:

• Email Marketing Expertise: 5+ years of hands-on experience building, deploying, and optimizing email campaigns in B2C. Deep understanding of email strategy, segmentation, and performance optimization through testing.
• Platform Proficiency: Deep hands-on experience with Iterable or similar enterprise marketing automation platforms. Understanding of email deliverability, list management, and personalization capabilities.
• Data-Driven Experimentation: Proven expertise designing and analyzing A/B and multivariate tests with strong statistical literacy. Comfortable with BI platforms (e.g., Looker) to independently explore data and make data-driven recommendations.
• Analytical Mindset: Strong analytical and problem-solving skills. Ability to identify metrics and KPIs, spot trends, and make data-driven decisions.
• Technical Proficiency: Hands-on experience with HTML for customizing email templates.
• Communication & Partnership: Excellent communication skills translating complex data into clear insights. Strong ability to build and maintain relationships with cross-functional stakeholders.
• Strategic Thinking: Ability to balance hands-on execution with strategic planning. Proactively identifies opportunities and challenges, and brings a growth mindset to the role.

Nice to Have:

• Experience mentoring or managing team members
• SQL proficiency for data analysis
• Experience with additional lifecycle channels (push notifications, SMS, in-app messaging)
• Background in high-growth tech companies or B2C/marketplace environments
• Familiarity with the real estate industry

Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US Total Target Compensation (TTC) for this position is:

• Zone 1: $152,000 - $184,000 TTC (including $137,000 - $166,000 base salary) + equity
• Zone 2: $140,000 - $170,000 TTC (including $126,000 - $153,000 base salary) + equity
• Zone 3: $129,000 - $156,000 TTC (including $116,000 - $141,000 base salary) + equ