United States Federal Marketing Leader

We are looking to hire a United States Federal Marketing Leader to join Microsoft Federal.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

The Microsoft Federal organization was established to address the unique mission, legal/regulatory requirements, and procurement rules and processes of the United States Government (USG). Microsoft Federal is committed to ensuring its resources – including appropriately qualified, experienced, and certified personnel (with necessary security clearances or otherwise) are available as needed to meet USG evolving needs. To that end, Microsoft embraces, as a mission-critical philosophy, flexibility in the recruiting, hiring, and workforce assignment of Microsoft Federal personnel. Microsoft Federal personnel can expect to serve in various roles in the Microsoft Federal organization during the course of their career to meet evolving USG needs, regardless of segment – Civilian, Defense, or intelligence community.

The Federal Growth team focuses on enterprise solutions revenue opportunities within the Federal ecosystem in the federal market. The United States Federal Marketing Leader works on marketing strategy development and contributes to the vision and strategy for the marketing team, writes marketing framing/vision memos and creates user stories, and communicates marketing strategy to internal and external customers. They also identify product release criteria, customer acquisition, usage, retention, and monetization strategies. The United States Federal Marketing Leader will uncover, assess, and prioritize current and future opportunities while working directly with the customer, internal organizations within Microsoft, the Federal government and the Microsoft Federal ecosystem. The United States Federal Marketing Leader of this  visible business should have  experience working with federal systems integrators and should be deeply familiar with the organizational makeup, core missions and strategies of these companies.

The United States Federal Marketing Leader will be responsible for really all things integrated marketing. Someone who can show  experience from driving demand and creating buying signals and driving that to revenue as well as helping support the sales team in a cohesive way. Also leveraging technological experimentation data and analytics to facilitate the execution of marketing strategies and prepares the team to capitalize on these marketing technology opportunities.

Responsibilities

People Management 

• Managers deliver success through empowerment and accountability by modeling, coaching, and caring. 
  • Model - Live our culture. Embody our values. Practice our leadership principles. 
  • Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn. 
  • Care - Attract and retain great people. Know each individual’s capabilities and aspirations. Invest in the growth of others. 
• Develops a high-performing team by hiring diverse talent, prioritizing development, leading by example and by preparing people for more senior positions in other parts of the organization.   
• Coaches team members with a “challenger mentality” by prompting them to engage early and lead with new insights on how to grow the customers’ business.   
• Successful teams and team members are recognized and rewarded, both within the marketing organization and at corporate levels.  
• Drives cross-team collaboration with BG, CSU, ATU, Services and STU peers. 
• Sets strategies for managers to enable managers to lead teams. 

Analysis of Customer and Market Signals 

• Identifies customer needs and market opportunities for enhancements or development of value propositions and marketing strategies via analysis of listening systems, feedback channels, market and industry trends, competitive analyses, and industry-specific requirements.  
• Identifies and/or leverages audience type(s) based on customer/beta group feedback for campaigns.  
• Understands the archetype of customers (demographic and