Senior Analyst Programmatic Media Buying

Sr Analyst, Programmatic Media Buying  

About the Team 

Williams-Sonoma, Inc. is looking for an experienced Senior Analyst, Programmatic Media Buying to oversee planning, strategy & execution of our programmatic campaigns for 2+ brands within the Williams-Sonoma, Inc. portfolio. Our job is to work closely with internal teams (Brand, Creative, Data Science, Measurement) and external partners (DSPs, SSPs, publishers) to lead the end-to-end media buying cycle, including vetting new vendors/platforms, testing & learning, and analyzing data to inform optimizations & future buys. 

As a Senior Analyst, Programmatic Media Buying you will have an opportunity to work directly in two DSPs and partner with various premium publishers to execute upon personalized full-funnel strategies aimed to acquire new customers, increase sales, and maximize return on ad spend. You will also be heavily involved in creative personalization, leveraging internal recommendation models and first-party data signals to enhance our digital assets. Initial responsibilities will focus on display, video (programmatic & YouTube), native, and rich media formats, but can grow to include emerging channels (CTV, DOOH, audio) as we continue to vet new, innovative opportunities.  

Candidates applying to this role should have experience in display advertising and familiarity with ad tech platforms. Experience working with direct response advertisers preferred. 

Responsibilities 

• Lead development of evergreen & seasonal media plans for full-funnel programmatic campaigns. Includes tactical planning, rate negotiation, balancing investment across objectives/formats, and evaluating new opportunities (PMPs, data partners, identity solutions) 
• Simultaneously manage multiple programmatic campaigns across various tactics (site retargeting, retention/CRM, prospecting, contextual targeting) whilst hitting or exceeding KPIs 
• Stay apprised of current & new platform functionality and/or data offerings and successfully deploy on relevant campaigns 
• Regularly analyze reporting to pinpoint key business drivers & opportunities for improvement. Identify trends/insights to further optimize campaigns 
• Spot opportunities for efficient scale and/or new tactics & forecast investment/ROAS to secure incremental funds 
• Manage budgets closely, ensuring pacing is on track & weekly/monthly targets met 
• Partner with Audience Strategy & Data Science teams to source, evaluate & test in-house customer models & first-party data for campaign execution/optimization 
• Implement & measure the effectiveness of advanced projects including supply-path optimization & custom algorithms 
• Align closely with Brand & Creative teams to share best practices for digital assets and develop a test & learn creative agenda 
• Improve efficacy of dynamic ads through iterative concept testing, product feed enhancements & integration of first-party personalization models 
• Partner with Tech teams on new pixel requirements & cookieless tracking solutions  
• Educate Brand partners on best practices, platform & process changes, new strategies, & opportunities for testing 
• Collaborate with external partners to provide platform feedback, inform their product roadmaps & participate in alphas/betas 
• Stay abreast of industry trends & ensure WSI is at the forefront of digital advertising; be the subject matter expert on Display/Video for WSI  

Why you will love working at Williams-Sonoma, Inc. 

• We’re a successful, fast-growing company with an entrepreneurial vibe 
• A technologically and data-driven business 
• Competitive salaries and comprehensive health benefits 
• We’re at the forefront of tech and retail, redefining technology for the next generation 
• We’re passionate about our internal and external clients and live/breathe the client experience 
• We get to be creative on a daily basis 
• A smart, experienced leadership team that wants to do it right and is open to new ideas 
• We believe in autonomy and reward taking initiative 
• We have fun! 

Criteria

• 2+ years of experience in paid media with a focus on direct response/performance-optimized campaigns 
• Experience planning Display/Video campaigns with large budgets, and seeing through from ideation to execution 
• Hands-to-keyboard experience with DSPs, verification platforms, dynamic creative/product feeds, BI tools 
• Strong analytics expertise – the ability to analyze raw data, draw conclusions, & create actionable recommendations 
• Strong project management skills &