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Lead, Marketplace Partner, Jordan - Foot Locker

Nike
WHQ, United Statesfull_timeVerifiedPosted 4 Jun 2024

About the role

The North America Consumer Direct Marketplace is where Jordan Brand strives to connect and build relationships with each athlete*, engaging them at key touchpoints, and inspiring them across their journeys. We are where consumers experience the brand, online and offline.

WHO WE ARE LOOKING FOR

We are seeking an experienced and hardworking brand marketer with a passion for sport and sneakers rooted in Jordan Brand basketball culture! They are curious, opportunists, innovators, communicators, forward problem solvers and strategic connectors. They are visionaries that see outstanding opportunities to do things differently, expand perception, celebrate cultural brand values, accelerate the business and advance the notion of sport culture. In this role, enterprise leadership, collaboration, and clear communication is key. It will require someone that is a great teammate, a go-getter, curious and able to be a problem-solver when faced with ambiguity. 

This position will join our team in Portland, Oregon to support the creation and execution of brand campaigns across physical and digital channels to reinforce basketball leadership in partnership with Foot Locker for Men’s, Women’s, and Kids consumers. This role will be essential to ensuring day-to-day consistency, cohesion, and impact of Jordan brand x Footlocker, Inc. marketing efforts. This candidate will bring excitement and energy to power the Jordan brand in creative, compelling, and original ways! The candidate will feel comfortable working in fluid environments, both across teams and partners and within the constantly evolving physical and digital marketplace. This means applying curiosity and dedication to always asking where new opportunities are in an evolving marketplace and sport culture.

WHAT YOU WILL WORK ON

In this role, you will collaborate with teammates across Jordan and Foot, Inc. to understand consumers and engage them in distinctive, memorable ways that move them to action in their retail journey. As a Lead Professional in Partner Marketing for Jordan North America, you will help deliver experiences that serve M/W/K consumers through physical, digital, and experiential touchpoints, including:

  • Always-on and standalone marketing campaigns grounded in our NA brand architecture
  • Engaging consumer experiences and activations that create equity and excitement with M/W/K segments for the Nike brand and products
  • Standout in-store storytelling and engagement that compels consumers to choose Jordan Brand
  • Memorable digital and social media marketing programming across owned, earned, and paid channels

WHO YOU WILL WORK WITH

As the Lead Professional for Jordan North America- Foot Locker, you will report directly into the North America Partner Marketing Director. Working within the North America partner marketing team, you’ll develop strategies and campaigns that build and improve Jordan Brand’s relationship with consumers. In this role you will also collaborate and partner with the following key internal and external partners:

  • Brand Marketing – M/W/K 
  • Foot, Inc. Marketing
  • Sports Marketing
  • Catalyst Marketing
  • Brand Creative
  • Sales, Planning, Product & Merchandising
  • Geo Marketing Teams
  • Agency & Production partners

WHAT YOU WILL BRING

  • A minimum of 3-5 years’ of experience in Brand Management, Retail Marketing, or Digital Marketing
  • Passion and affinity for the Jordan Brand
  • A keen understanding of the footwear industry, consumer and marketplace
  • Experience delivering campaigns in omnichannel ways, driving across retail, digital, and social media
  • An understanding of digital platforms, media, and consumer behaviors in online environments as well as trends 
  • Outstanding task management across multiple work streams 
  • A team player with a positive attitude and outlook
  • The ability to multi-task and work in multiple seasonal moments
  • Desire to operate in a fast-paced, high-energy, skilled team 
  • A passion for sport, play and serving athletes of all types
  • In this role you expect to travel up to 50%

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Company

Nike

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