Senior Integrated Marketing Manager

About Futu US Inc.:

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).   

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.   

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer. 

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

About the Role:

We are seeking an experienced and innovative Senior Integrated Marketing Manager to lead our marketing efforts targeting stock/options/crypto traders in the USA. This role will be crucial in developing and executing integrated marketing strategies to grow our retail brokerage business in US market.

This role must be based on the office locations specified in the job description, in line with our in-office work philosophy. Remote work is not available for this position. For more details about our in-office approach and expectations, please reach out to the recruiter.

Requirements

Key Responsibilities:

• Develop and implement comprehensive Integrated marketing strategies aligned with overall business growth objectives, especially user acquisition strategies.
• Create detailed channel partner marketing go-to-market strategies and plans with deep understanding of acquisition channels and in-app resources.
• Develop integrated marketing campaigns across multiple channels (performance marketing, influencer marketing, 3rd party partners, social medias).
• Create compelling messaging and value propositions for different partner segments
• Manage multi-channel marketing budgets and track ROI for channel marketing initiatives
• Collaborate with cross-functional teams to ensure consistent messaging and brand representation across all touchpoints / acquisition marketing teams.
• Develop co-marketing initiatives and collaborative marketing programs with our partners.
• Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies.
• Develop，Execute and Measure and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Ensure all marketing activities comply with regulatory requirements and internal policies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Experience with CRM and marketing automation platforms
• 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
• Proven track record of developing and executing successful channel marketing strategies
• Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing
• Experience with financial services marketing and familiarity with regulatory requirements.

Required Skills:

• Excellent strategic thinking and planning abilities.
• Strong analytical skills with the ability to derive insights from data.
• Ability to work effectively in a multicultural environment.
• Adaptability and agility in a fast-paced, changing environment.

Benefits

What We Offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy