Principal Rapid Rewards Strategy Consultant

Department:

Product & Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job SummaryAll of Southwest’s People come together to deliver on our Purpose; Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Principal Rapid Rewards Strategy Consultant delivers on our Purpose by defining and leading the vision, strategy, and roadmap for Loyalty Program improvements for the Rapid Rewards program. This role will ensure proper prioritization and alignment between the Rapid Rewards roadmap and other groups integral to the growth of Loyalty Program. The Principal Rapid Rewards Strategy Consultant is an organized collaborator who looks forward to driving their own career with Heart. 

Additional details:

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.    
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.  

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Responsibilities

• Leverage program performance, industry, and competitive trends, including Southwest Customer Strategy and aspirations to identify new opportunities that drive significant improvement to Southwest’s Loyalty Program
• Develop plans to improve current initiatives and monitor implementation progress
• Develop business cases, business requirements, dependencies and sequencing for large transformational projects and programs to significantly improve the Loyalty program
• Partner and work effectively with all levels of management to develop and implement Company plans (ranging from ICs to executive suite)
• Lead the Team by bridging business objectives to Customer and data insights
• Serve as main point of contact for Technology, Marketing, Operations and other Teams for the purpose of ensuring alignment and roadmap integration
• Provide thought Leadership to continue refining and optimizing Team’s processes to improve effectiveness (business case playbooks, etc.)
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills, and Abilities

• Expertise in business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources
• Expertise of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Expertise in loyalty programs, including program design, competitive analysis, customer engagement, industry trends, technology and financials.
• Excellent at identifying complex problems, reviewing related information to develop, evaluating options, and implementing solutions
• Excellent at using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Excellent at understanding the relative costs and benefits of potential actions and choosing the most appropriate one
• Expertise in combining pieces of information to form general rules or conclusions, including finding a relationship among seemingly unrelated events
• Expertise in coming up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem

Education

• Required: High School Diploma or GED

Experience

• Innovator level experience, highest level knowledge in:
  • Loyalty, Marketing, Operations, Customer Experience, or Technology
  • Leading and implementing large tran