Associate Creative Director, Social Media

Job Description

Remote/Hybrid: This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Warren, or Mountain View, you are expected to report to that location three times a week at minimum.​

Overview: 
We are seeking an experienced and dynamic creative leader to lead the GM social media COE’s creative group of makers across the GM portfolio of vehicle brands. In this role, you will be responsible for the social creative concepting, oversight, and execution of social media content across multiple platforms (Instagram/Facebook, YouTube, TikTok, and emerging platforms etc.), driving innovative always on creative and campaigns (paid & owned) that elevate the digital presence of GM’s diverse brand portfolio. You will manage and mentor a group of talented creatives and social content makers, as well as collaborate with agency partners, ensuring that all content aligns with brand strategy, delivers on KPIs, and keeps the brands at the cutting edge of social media trends. In this role, you will be a key strategic partner within the GM social marketing team, collaborating cross-functionally to create breakthrough social and influencer experiences that resonate with our audiences. 

As the Associate Creative Director, you will be at the helm of GM's social media creative output, driving impactful and innovative content across our portfolio of brands. Your leadership will play a key role in shaping how our brands engage with their audiences and ensuring our creative presence remains fresh, exciting, and relevant in a fast-paced, ever-evolving digital landscape. 

Key Responsibilities: 

• Creative Leadership & Ideation: Lead the social media creative vision for GM’s key vehicle brands, driving the owned social media creative approach and strategy along with Brand social leads, and ensure that all social media content aligns with overarching brand and marketing objectives. You will set the tone for creative work across multiple social platforms, guiding your team to deliver innovative, engaging, and on-brand content. 

• Team Management & Mentorship: Manage, mentor, and develop a group of social media content creators. Provide creative direction, feedback, and support to ensure all team members are producing high-quality content that aligns with social & platform best practices, brand guidelines and strategic goals. 

• Social Media Content Execution: Oversee the execution of social media content across platforms, from concept through delivery, ensuring that the content is timely, engaging, and optimized for each platform’s unique audience. 

• Cross-Functional Collaboration: Work closely with brand and creative strategists, social media strategists, marketing, experiential and communications teams, and external agencies to brainstorm and execute creative campaigns that resonate with target audiences, drive engagement, support business objectives and ensure consistency and cohesion across all touchpoints. 

• Content Planning & Calendar Oversight: Oversee a team of creators and partner with the social media team to plan, oversee, and maintain an efficient and effective social content calendar across all GM brand organic/owned handles. Ensure all creative deliverables meet deadlines and align with key marketing initiatives.