Associate Director US Market Access Opthalmology

Job Description

It is an exciting time to join our company's Ophthalmology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for patients with debilitating retinal conditions.  The Ophthalmology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company. 

The Associate Director, US Payer Marketing, Ophthalmology, is responsible for developing and implementing market access strategies and solutions across the ophthalmology pipeline.  The individual will lead the development and execution of the organized customer & key account strategy in preparation for launch. This individual will be responsible for shaping the engagement strategies for the ophthalmology key customer accounts, informing evidence and value needs, and ensuring launch readiness. This role will operate in a highly matrixed environment, partnering across various functions within our company to proactively address access barriers, define the future KAM model, and position the asset for optimal access at launch.

This position will report to the Director, US Pharma Payer Marketing, Ophthalmology.

Primary Responsibilities Include:

• Develop the pre-launch KAM strategy & help define the future-state KAM model for the ophthalmology pipeline assets, including developing the value narrative and success metrics for launch and post-launch

• Identify and segment priority ophthalmology key customer accounts based on existing market dynamics and desired engagement approaches

• Identify unmet evidence needs and access drivers to inform HEOR, RWE and evidence-generation plans

• Inform KAM role design, including aligning ways of working with other field teams and securing approvals for end-state roles & responsibilities

• Develop and execute onboarding and training plan for KAM customers to ensure team readiness at launch

• Support development of pre-approval information exchange (PIE) strategies where appropriate

• Develop suite of key launch assets to support KAM engagement with organized customers to facilitate effective communication with customers

• Define & monitor pre-launch and launch KPIs to assess team readiness & engagement effectiveness

Education:

• Required: BA/BS Degree

• Preferred: Pharm D, MPH or other advanced degree

Required Experience and Skills:

• Minimum of 3-5 years' experience in pharmaceutical or biotech market access, payer strategy or account management

• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across payer segments, distribution models and channel dynamics

• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities

• Strong knowledge of marketing principles, with ability to leverage data analytics and activate market research for insights

• Ability to translate market trends and customer needs into customer resources or tactics

• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally

• Demonstrated strategic thinking, complex problem solving, analytical critical thinking

• Excellent leadership and communication skills

• Demonstrated success in establishing, developing and maintaining business relationships

• Strong collaboration, with “Win as one team” mindset

 

Preferred Experience and Skills:

• Experience developing market access and organized customer engagement strategies for pipeline products

• Previous experience in Ophthalmology

• Product launch or launch planning

• Consulting/Stakeholder Management experience in cross-functional capacity

Required Skills:

Account Management, Account Planning, Adaptability, Communication, Cross-Functional Collaboration, Data Analytics, Market Access, Marketing, Market Trend Analysis, Ophthalmology, Payer Marketing, Strategic Market Analysis, Strategic Thinking

Preferred Skills:

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US and Puerto Rico Residents Only:

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