Product Marketing Manager, TikTok Operations

The Product Marketing Manager (PMM) will lead strategic go-to-market (GTM) initiatives to drive the adoption of product solutions within priority verticals, specifically TV & Film. Serving as the essential link between Product, Marketing, and Partner teams, you will translate market signals into product opportunities and ensure every launch delivers measurable impact for our partners.



The ideal candidate is a cross-functional leader who thrives on data and has a proven track record of building scalable campaigns that improve product adoption and partner outcomes.



Responsibilities:

- Develop and execute end-to-end go-to-market strategies that drive feature adoption and partner success across TV, Film, and Informative content verticals.

- Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.

- Create high-impact marketing materials, case studies, and educational resources that articulate the value of our product suite.

- Define KPIs and design measurement frameworks to evaluate the effectiveness of virtual events, IRL activations, and digital campaigns.

- Partner with Vertical Marketing Managers to integrate specific product solutions into broader industry-facing narratives.

- Identify and optimize B2B distribution channels to effectively reach, educate, and convert target audiences.