Brand Governance, Sr. Analyst

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

 

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Take your career to new heights with American Express Global Business Travel

 

We're looking to add a Senior Analyst, Brand Governance to our Global Brand & Marketing Communications team. If you're passionate about travel, making connections, working with others, and providing an extraordinary experience for our customers, you might be perfect for our team. This role sits across the global American Express Global Business Travel brand, governing the brand usage of internal and external partners to ensure alignment to our brand strategy, quality standards, and regulatory requirements. 

 

Our marketing team prides ourselves on authentic leadership, serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart, using data, technology, and creative excellence to deliver an outstanding connection with clients of all sizes.

As Senior Analyst, Brand Governance, you'll be a key part of our mission of Powering Progress Through Travel; working alongside brand and marketing experts, accountable for managing one of the world’s most recognizable and valuable brands - American Express GBT on a Global basis. You will be responsible for supporting brand governance and audit program execution; the subject matter expert of the marketing review process, audit, and relevant guidelines, partnering closely with cross functional stakeholders, Compliance, Legal, and American Express. You will need to quickly process large amounts of information and adapt to changes to implement thoughtful modifications in work impacting the global organization.

This role is remote, with occasional travel.

 

What You’ll Do:

• Support execution of global governance and audit program
• Support Marketing Review for a select criterion of materials. Proofread, review against brand, legal, compliance guidelines, facilitating escalations to legal and American Express.
• Work closely with key stakeholders to ensure compliance with brand, editorial, and visual identity guidelines, regulatory requirements, and compliance policies, as well as other risk-related issues.
• Create program related communications, intranet updates, training materials, generates reports (regulatory, program performance, record keeping, etc.)
• Responsible for compliance with Amex Trademark License Agreement.

 

Key Stakeholders and Relationships

• Commercial and Business Teams
• Performance Marketing  
• Legal & Compliance
• Global Public Affairs & Communications
• Global Consulting and Meeting & Events Teams

 

What We’re Looking For:

• 3+ years brand/marketing experience with high profile brands; responsible for finalization of creative and deployment, with attention to details regarding brand guidelines, policies, and marketing regulations.
• Multitasker who can handle multiple initiatives in parallel with a high level of quality and consistency.
• Brand community builder, process facilitator, documentarian.
• Open-minded, excitement to try new tactics and tools, and perseverance to see projects to completion.
• International experience and working with remote teams and time zones is a plus.
• Self-starter who thrives in a fast-paced and ever-changing environment.

 

As a leading global travel management company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success

     

Location

United States - New York - Virtual Location

     

     

The US national annual base salary range for this position is from $50,000 to $100,000.  The national range provided includes the base salary that GBT expects to pay for the role.  Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for an annual Performance Based Incentive, which rewards participants based on company performance.  For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.