Sr Marketing Specialist, ABX (Armis)

Company Description

Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

You will serve as the strategic owner for our global Account-Based Experience (ABX) program, responsible for designing and scaling the engine that drives engagement, pipeline, and revenue within our most critical enterprise accounts. This highly visible role requires a strategic thinker with deep expertise in account-based marketing, B2B SaaS / cybersecurity, and data-driven decision-making.

Why Join Our Team

The marketing team is focused on accelerating global pipeline growth in a fast-paced, highly innovative, and collaborative environment. This role is a critical revenue driver, offering significant autonomy and investment to build a best-in-class ABX engine that targets the most complex and valuable enterprise accounts globally.

Key Responsibilities:

Strategy & Framework Development

• Own the ABX blueprint: Develop, refine, and execute a targeted ABX go-to-market (GTM) strategy focused on driving engagement, pipeline, and revenue within key strategic accounts globally.

• Build scalable playbooks: Establish and document repeatable ABX frameworks (e.g., Tier 1 1:1, Tier 2 1:few, and Tier 3 1:many) to allow the program to scale efficiently alongside company growth.

Sales & Field Marketing Alignment

• Drive cross-functional alignment: Partner closely with Sales, Customer Success, and Account Management to create in-depth account profiles, unify revenue objectives, and ensure seamless orchestration.

• Map complex buying committees: Penetrate enterprise buying committees within target accounts, ensuring multi-threaded engagement across IT, security, compliance, and C-level stakeholders (e.g., CISOs, CIOs).

• Localize regional ABX programs: Collaborate with regional Field Marketing teams to scale global ABX frameworks into local markets, adapting campaigns to specific regional dynamics, compliance mandates, and buyer nuances.

• Execute vertical-focused motions: Partner with Field Marketing to develop and deploy industry-specific ABX initiatives (e.g., Financial Services, Healthcare, Critical Infrastructure), tailoring cybersecurity messaging to vertical-specific threat landscapes.

• Coordinate high-touch field activations: Co-create hyper-targeted regional field events, executive roundtables, and custom account experiences designed to break into net-new accounts and accelerate late-stage pipeline.

Campaign Build/Execution & Content Creation

• Execute full-lifecycle campaigns: Launch comprehensive, personalized ABX campaigns tailored to high-value accounts, driving both net-new logo acquisition and post-sale "land-and-expand" (cross-sell/upsell) initiatives.

• Orchestrate multi-channel plays: Deploy highly targeted digital, paid media, and multi-channel nurture programs to activate customer-specific campaigns based on accounts' specific pain points.

• Collaborate on messaging: Partner with internal creative teams and external agencies to produce hyper-personalized, account-specific messaging, content, and demand generation assets.

Data, Tech & Operational Excellence

• Analyze and optimize: Leverage account insights, intent data, and engagement metrics to evaluate campaign effectiveness. Accountable for improving pipeline conversion rates through continuous ABX campaign testing and optimization

• Manage the ABX tech stack: Own the implementation and performance tracking of ABX tools and technologies, ensuring tight integration with CRM and broader marketing goals.

• Streamline MQL-to-Sales handoffs: Optimize lead-to-account mappin