Sr. Manager, Commercial Content Business / Product Owner

About the Role 

 Provide strategic direction and governance for the commercial MarTech stack that enables agile, compliant content development and omnichannel activation, ensuring platforms, integrations, and operating standards scale effectively across brand 

Key Responsibilities 

• Platform strategy and governance: Define the Marketing Technology roadmap and governance for content operations platforms, including DAM and related workflow/fulfillment tools with DD&T​ 

• Tagging and metadata standards: Define taxonomy/metadata requirements and tagging workflows so content is consistently tagged, discoverable, and performance-trackable​ 

• Enable modular content reuse: Configure DAM/workflow platforms and standards to support modular content development, assembly, and reuse across brands and channels​ 

• Partner with TA content leads and Ad/Promo: Translate TA needs and review feedback into platform enhancements and process improvements; ensure clear roles, handoffs, and consistent use of tooling across brands​ 

• Drive adoption and support model: Define the operating model for user support, training, communications, and issue escalation; ensure consistent adoption across internal teams, agencies, and partners​ 

• Vendor and platform relationship management: Manage key platform and service partners, including SLAs, prioritization, escalations, and continuous improvement; coordinate platform training updates with partners ​ 

• Manage license and budget levers: Oversee platform licensing and key vendor relationships; manage enhancement funding and prioritize spend against highest value capabilities​ 

• Enable compliant content operations: Ensure the MarTech ecosystem supports compliant development and approval of promotional materials in a regulated environment, embedding required controls and documentation practices​ 

Qualifications and essential experience, attributes, skills, and knowledge​ 

• Bachelor’s degree required, Preferred Advanced degree (MBA, MS, PharmD, or related). 

• 5–8+ years managing marketing technology platforms (e.g., DAM, workflow, content ops), defining roadmaps, adoption frameworks, and governance standards across brands or business units. 

• Proven experience partnering with brand, Ad/Promo, TA content leads, and agencies to translate business needs into platform enhancements, process improvements, and compliant content operations. 

• Experience managing platform vendors and service partners, negotiating SLAs, prioritizing enhancements, and overseeing licensing budgets or funding allocations.