Sr. Product Marketing Manager

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

Automation Anywhere is the leader in Agentic Process Automation (APA), redefining how work gets done through AI-powered, goal-driven automation. As enterprises move beyond traditional RPA toward intelligent, adaptive systems, we’re at the forefront—helping organizations unlock productivity, accelerate growth, and transform how teams operate. This is a unique opportunity to join a category-defining company and play a pivotal role in bringing our AI-native APA platform and Agentic AI solutions for IT to market.

In this role, you’ll sit at the intersection of innovation and impact—owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high-impact initiatives, enable a global sales force, and drive measurable pipeline and revenue. If you thrive in fast-paced, high-growth environments and want to influence how the next generation of AI-driven automation is positioned and adopted, this is your chance to make a lasting mark.

Who you’ll report to:

This position will report to the VP, Product Marketing

Location: 

Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred.  Other U.S locations may be considered.

You will make an impact by being responsible for:

• Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
• Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
• Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
• Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
• Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
• Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
• Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
• Leading high-impact product launches that reinforce our position as a category leader
• Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
• Reviewing campaign and pipeline performance to optimize GTM strategies

You will be a great fit if you have: 

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of product marketing experience in a high-growth environment
• A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
• A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
• A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
• A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal

You excel in these key competencies: 

• Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
• Strong presence and credibility when engaging cross-functional leaders (Product, Sales, Marketing