Head of Connected TV GTM Strategy & Sales Approach

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in the San Francisco, Sunnyvale, New York, or Chicago.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

Within our marketing & advertising business at LinkedIn (Marketing Solutions), we are always considering new ways to reach engaged decision makers to help our customers capture buyers’ attention. Earlier this year, we introduced LinkedIn CTV Ads, a new ad solution to help businesses target and engage their audiences. This new offering builds on the success of our in-stream video ad solution and is designed to help marketers get their messages in front of LinkedIn audiences in the US and Canada within high-quality, streaming television content on connected sets. 

As we look to scale the reach and impact of this offering, we’re seeking an experienced advertising go to market strategy & sales leader to help shape our approach. This role reports into our Marketing Solutions Sales leadership team. 

Scope & responsibilities: 

• Help to shape our go to market strategy & sales approach for LinkedIn’s CTV offering 

• Strengthen our knowledge and understanding of the CTV marketplace and ecosystem, particularly in the areas of compatibility and comparability 

• Engage CTV & Video buyers (and client leaders / strategists that inform investments) – independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities 

• Establish & develop new relationships to expand LinkedIn’s CTV buyer and budget footprint 

• Partner with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions) 

• Serve as a ‘voice of CTV & Video buyer and advertiser’ for our Product, Engineering and Business Development teams 

• Consult with Business Development on strategic partnerships to amplify our offerings (eg go to market partners, measurement, audience verification), inclusive of guiding the development of co-selling approaches where relevant 

• Collaborate with GTM Enablement team to guide additional training programs to support sales team upskilling 

• Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management 

• Represent LinkedIn and our CTV offering & proposition at relevant industry conferences & events 

Qualifications

Basic Qualifications: 

• 15+ years of experience working in the marketing, media & advertising space 

Preferred qualifications: 

• 20+ years of experience working in the marketing, media & advertising space  

• Experience in CTV, video and digital advertising go to market strategy & sales 

• Experience leading Video & CTV sales teams, including development of the GTM strategy and the organization to support it 

• Strong understanding of the streaming video market 

• Well-versed in selling CTV solutions to linear teams, video investment teams and / or programmatic buyers 

• Deep understanding of advertiser marketing organizations and agencies 

• Strong & proven business relationships with Video & CTV buyers and advertisers across North America region (US & Canada) 

• Solid technical acumen (eg adtech, martech knowledge) 

• Strong critical thinking skills and judgement 

• Excellent communication and presentation skills 

• Ability to work and collaborate effectively across functions 

• Strong problem solving skills, comfortable working through ambiguity