Senior Director, Communications

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

 

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Senior Director, Communications you lead our strategy and execution in the interconnected worlds of social media, community management, influencer relations, PR, events, and potentially some partnerships. You create strategy, facilitate conversations, drive advocacy around the brand, and build an engaged community. You have a solid understanding of how earned, paid, and owned media can work together to amplify one another. You are skilled at delivering in a fast-paced environment and respond well to shifts in trajectory. You balance strategic thinking with tactical vision, and can speak within a brand voice creatively. Highly analytical, you are a clouds and dirt kinda’ thinker. You thrive in ambiguity and delight in new and exciting challenges. Fundamentally innovative; you are always thinking about improving the brand story in the social space. 

You lead an excellent team to effectively deliver the customer and business value. You coach and develop the careers of your direct reports as they hone their craft. You collaborate cross-functionally and cross-culturally to develop strong, trusting connections with stakeholders, uphold and exemplify our company values, and shape the culture within your area. 

This role lives in the Marketing department as part of a team crafting the consumer journey. Our team is patient, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Build brand awareness, enhance client loyalty and create a culture of smiles by leading a team in crafting and managing a strategic social media plan with clear KPIs that works hand-in-hand with paid advertising
• Lead the team plus any relevant agencies to identify, test and optimize influencer strategy to generate highly relevant and high quality content as well as positive ROI
• Design audience-building and content engagement strategies using performance-based and earned media tactics; turn passive social voyeurs into recruiting brand ambassadors
• Collaborate with the SEO content team to build desirable content optimized for search engines based upon current best practices and analysis of organic search and content audits
• Identify relevant social channels to target from evolving customer personas and help create the individualized content required to connect with them
• Maintain an understanding of the latest trends and best practices to stay at the forefront of the next big thing in social
• Engage the customer base by collaborating across the organization to produce customer events that engage our key segments more deeply with the HCP brand 
• Consult with the reputation team on approaches to engage customers and promote confidence and credibility as well as protect the brand across sites and channels
• Ensure social concepts are integrated and amplified across all marketing platforms and that marketing goals are achieved through innovative and impactful solutions with our creative team
• Lead PR efforts with internal teams and agencies to ensure company strategic communication goals are being met; nurture relationships with agency and key media contacts as appropriate
• Balance your creative mind with the analytical to serve meaningful reports on client sentiment, share of voice and overseeing approach to inbound customer response
• Lead the corporate communications team in developing crisis plans, internal communications and industry participation to build credibility
• Develop consistent, actionable reporting for social media, influencer-related content, PR objectives, and communicating insights to the greater tea