Director of Product & Segment Marketing (Evident MIS)

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Job Description

Hybrid work. Office based in Needham (Boston), Massachusetts. 

 

Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) as well as new innovative digital pathology solutions. We serve a diverse range of customers doing cutting-edge research in the Life Science and Material Sciences including, Hospitals, Academia, Pharmaceutical, semiconductor, electrical and many more. With a global footprint we are guided by a core of scientific innovation providing optical intelligence that pushes the limits of clarity.

 

Evident was originally Olympus Corporation’s Scientific Solutions division. In 2022, we became a stand-alone company before becoming independent in 2023. Although our name is different, our technological expertise, manufacturing capabilities, and commitment to our customers remain unchanged.

 

We like to think of ourselves as a ‘new 100-year-old company’ that fuses a rich heritage of knowledge and expertise with leading-edge technological innovation to deliver novel solutions that empower our customers to help make the world a healthier and safer place.

 

We are seeking a Director of Product & Segment Marketing to lead the global strategy across assigned product lines and target segments. This senior leader will unify product and segment marketing driving positioned, differentiated GTM activations, launch excellence, content strategy, campaign execution, and commercial alignment across global and regional teams.

 

The ideal candidate brings deep product marketing expertise, strong understanding of customer workflows across our priority markets, and a proven ability to lead in a matrixed, global organization.

 

Job Duties

Product, Segment, and GTM Strategy
•    Lead the global product and segment marketing strategy, ensuring clear differentiation, compelling value propositions, and alignment to target markets.
•    Translate customer insights, competitive intelligence, and market dynamics into positioning, messaging, and integrated GTM strategies.
•    Identify segment growth opportunities and partner with Product Management, Sales, and Regional Marketing to shape penetration plans and prioritize initiatives.
•    Manage budgets, resources, and prioritization across launches, campaigns, and segment needs.
Launch Leadership & Campaign Execution
•    Own the full NPI lifecycle, including positioning, messaging, launch planning, content requirements, commercial enablement, and global rollout.
•    Develop and run multi-channel global campaigns tailored to priority segments, optimizing channel mix across paid, web, email, social, and events.
•    Track and report campaign performance, KPIs, and pipeline impact in partnership with digital and regional teams.
Content, Creative, and Sales Enablement
•    Own the global content strategy for assigned portfolios and segments, delivering hero assets, product videos, brochures, application notes, case studies, thought leadership, and web content.
•    Ensure content quality, scientific accuracy, and brand consistency across all regions and channels.
•    Provide sales teams with competitive differentiators, messaging, demo scripts, enablement kits, and training modules to improve win rates.
•    Direct agencies, creative partners, and KOL relationships to produce impactful content and customer advocacy.
Cross-Functional Collaboration & Market Intelligence
•    Partner closely with Events, Digital, Product Management, PMM, Sales, Regional Marketing, Applications, and Customer Success to ensure aligned execution.
•    Influence global event strategy, including tradeshows, roadshows, and virtual events tied to product and segment priorities.
•    Lead continuous market, customer, and competitive analysis to inform GTM decisions, refine positioning, and guide resource prioritization across competing commercial needs.
 

Job Requirements

•    Educational Background: University degree in natural sciences, medicine, business administration, or a related field.
•    Proven Experience: 10+ years of progressive experience in product marketing or segment/vertical marketing, with demonstrated success leading global launches and integrated campaigns; experience in life science, clinical, or diagnostic workflows strongly preferred.
•    Leadership & Collaboration: Proven ability to lead cross-functional initiatives and influence diverse stakeholder groups across a global, matrixed organization — including