Jobs and Careers
HI
Digital Account Director, Social Media and Influencer
Highwire Public RelationsLos Angeles, United Statesfull_timeVerifiedPosted 3 Jun 2024
About the role
About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam Empowerment Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.
About the job: Highwire Digital Account Directors help deliver best-in-class strategies for some of the world’s biggest technology and healthcare brands. They are part of an innovative team and work in partnership with our clients to lead impactful social media and digital marketing programs.
Account directors are both competent leaders and hands-on practitioners. They are comfortable operating in a fast-paced environment across multiple accounts, sometimes at differing levels of maturity, sophistication or with varying communication styles and collaboration requirements.
About you: As a leader on our digital team, you are expected to mentor and direct our growing group of talented team members. You will provide oversight, direction and ensure high standards of accuracy, timeliness and completeness to all deliverables. Where necessary, you will be prepared to step in to help teams, acting as a player-coach to show them what good results look like, not just instruct or guide.
You contribute directly to new business, supporting pitches with strong ideas and creative approaches to client challenges. You always know what’s new, what’s interesting and are equipped to educate others on the reasons why.
You are a strategic and data-driven leader who understands the technology industry, including key players and trends relevant to your clients and our prospects. You create quality work, have an eye for detail and can juggle several projects at once.
You understand the critical value of client service. You form strong working relationships with our client contacts, pay attention to their needs and anticipate their challenges. You are driven by ensuring their success, and understand our reputation is inextricably linked to that of our client interactions, not just our delivered work.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam Empowerment Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.
About the job: Highwire Digital Account Directors help deliver best-in-class strategies for some of the world’s biggest technology and healthcare brands. They are part of an innovative team and work in partnership with our clients to lead impactful social media and digital marketing programs.
Account directors are both competent leaders and hands-on practitioners. They are comfortable operating in a fast-paced environment across multiple accounts, sometimes at differing levels of maturity, sophistication or with varying communication styles and collaboration requirements.
About you: As a leader on our digital team, you are expected to mentor and direct our growing group of talented team members. You will provide oversight, direction and ensure high standards of accuracy, timeliness and completeness to all deliverables. Where necessary, you will be prepared to step in to help teams, acting as a player-coach to show them what good results look like, not just instruct or guide.
You contribute directly to new business, supporting pitches with strong ideas and creative approaches to client challenges. You always know what’s new, what’s interesting and are equipped to educate others on the reasons why.
You are a strategic and data-driven leader who understands the technology industry, including key players and trends relevant to your clients and our prospects. You create quality work, have an eye for detail and can juggle several projects at once.
You understand the critical value of client service. You form strong working relationships with our client contacts, pay attention to their needs and anticipate their challenges. You are driven by ensuring their success, and understand our reputation is inextricably linked to that of our client interactions, not just our delivered work.
Essential Functions
- Be familiar with required deliverables, contracted service levels and client expectations on each of your accounts. Be able to communicate these to more junior team members, adding clarity where necessary
- Always anticipate client needs - ask the questions which put us one step ahead and keep teams on track to meet client goals and objectives
- Ensure our collective work product is high quality. Serve as final or near final approver for day-to-day work
- Keep a close eye on team hours against planned capacity, proactively communicate/work with team leads and members to anticipate account overages, take action to remedy them early, and plan ahead for underages
- Show a comprehensive understanding of financials behind accounts, ensure billability and utilization of team members
- Guide the development of digital workflows that ensure effective team management and delivery to expectation
Client Relations
- Take the lead on client calls - placing the emphasis on ‘take’ by being proactive, making recommendations before being asked and constantly remaining a step ahead of the situation
- Show an appreciation of client urgency and an ability to prioritize based on context
- Serve as day-to-day contact, ensuring prompt acknowledgement of requests and questions (usually within the hour, but never longer than four)
- Be a trusted counselor to clients, consistently anticipating client needs and acting proac
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