Senior Manager / Director, Product Licensing

Description

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.

For our World Triathlon Corporation d/b/a The IRONMAN Group in Tampa, Florida we are seeking a highly motivated individual for the position of Director, Product Licensing. 

What You’ll Be Doing

Step into a role where no two days are the same, and your impact is felt far beyond your desk. You will:

Job Summary

We are seeking a Director or Senior Manager of Global Product Licensing - title determined by experience - to build and lead The IRONMAN Group’s global product licensing capability. This role will identify and evaluate new licensing opportunities, negotiate agreements, manage existing partnerships, and establish strategic relationships that expand the IRONMAN brand globally.

The ideal candidate is polished, agile, and highly collaborative, with proven experience in retail and brand licensing and the ability to represent the IRONMAN brand externally. Candidates with a range of experience levels are encouraged to apply; scope and title will be aligned with the selected candidate’s experience.

Key Responsibilities:

Strategy & Development

• Build and/or partner with the SVP, Omnichannel Commerce to implement a global product licensing strategy aligned with IRONMAN’s brand vision and growth objectives.
• Develop a comprehensive playbook for licensing operations, including processes, standards, and best practices.

Opportunity Identification & Evaluation

• Research and assess potential licensing opportunities across global markets.
• Analyze market trends, consumer insights, and competitive landscape to inform decisions.

Partnership Management

• Negotiate licensing agreements, ensuring favorable terms and compliance with brand standards.
• Manage and grow existing licensing relationships to maximize value and performance.
• Establish new partnerships with external leaders and organizations to expand product reach.

Compliance & Brand Standards

• Ensure all licensed products meet IRONMAN’s brand guidelines and legal requirements, including IP protection and trademark compliance.
• Maintain rigorous quality standards across all licensed products.

Financial Accountability

• Contribute to revenue targets and profitability for licensing deals.
• Develop forecasts, budgets, and financial models to track performance and growth.

Innovation & Growth

• Drive innovation in product categories and explore emerging trends such as sustainability and digital products.
• Identify new channels and markets for expansion.

Collaboration & Leadership

• Serve as a key ambassador for the IRONMAN brand in all external interactions.
• Collaborate cross-functionally with marketing, retail, operations, and legal teams to ensure seamless execution of licensing initiatives.
• Foster a culture of excellence, agility, and collaboration across global teams.

Travel Requirements

• Ability to travel globally (approximately 20–30%) to meet partners, attend trade shows, and explore new markets.
• KPIs / Success Metrics:
• Number of new licensing agreements signed annually.
• Revenue growth from licensed products.
• Partner satisfaction and retention rates.
• Speed to market for new licensed products.
• Compliance with brand standards and quality benchmarks.

Requirements

What You Bring to the Team