Senior Marketing Copywriter - Associate Creative Director

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Marketing Copywriter will craft compelling, results-driven copies that drive customer engagement, conversions, and retention. This role will collaborate with marketing strategists, data analysts, and creative teams to develop compelling personalized, data-driven messaging that resonates with target audiences. This role will utilize addressable media, including direct mail, email, and next-best-action (NBA) direct response campaigns, to reach consumers.

Primary Responsibilities

• Writes and edits high-performing, compliant copy for direct mail, email, and next-best-action (NBA) campaigns promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
• Adapts procedures and processes to enhance the media creation and distribution process
• Establishes critical strategic and operational goals
• Handles complex problems as they arise
• Leverages customer segmentation and behavioral data to tailor messaging for different audiences
• Ensures copy aligns with brand voice, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing 
• Collaborates with strategy teams to enhance personalization and dynamic content strategies
• Works closely with designers to ensure copy and creative work together seamlessly 
• Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
• Mentors, coaches, and trains junior team members

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and eight (8) years of direct response copywriting experience, preferably in banking, fintech, or financial services
• Or High School Diploma or GED and twelve (12) years of professional experience in marketing

Preferences

• Proven success in direct mail, email marketing, and next-best-action (NBA) campaigns
• Strong understanding of customer journey mapping, segmentation, and data-driven personalization
• Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures
• Experience with CRM platforms (Salesforce Marketing Cloud, HubSpot) and marketing automation tools is a plus

Skills and Competencies

• A/B test messaging to optimize performance and response rates, CTRs, and conversion metrics
• Ability to analyze performance metrics and refine copy based on results
• Excellent collaboration skills with cross-functional teams 
• Excellent direct response writing and editing skills
• Excellent time management skills
• Excellent verbal, written communication, and organizational skills
• Experience working with and adhering to content style guides (e.g. AP style)
• Keen attention to detail, to ensure quality and accuracy at each deliverable stage
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Experience in film, video and television production preferred.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job