US Omnichannel Social/Mobile Technical Product Owner

At Genentech, we are building a scalable and compliant omnichannel engagement ecosystem that enables personalized, data-driven interactions across channels.

The Opportunity:

As the Omnichannel Social & Mobile Technical Product Owner, you will drive the delivery and operationalization of Social and Mobile engagement capabilities across the omnichannel ecosystem. Partnering closely with business stakeholders, architects, engineers, and vendors, you will translate business priorities into scalable technical solutions and activation outcomes.

Operating within an Agile Release Train (ART), you will lead delivery across social engagement, mobile experiences, customer journeys, audience segmentation, integrations, and market onboarding activities.

Key Responsibilities:

Social & Mobile Activation Delivery

• Own the end-to-end delivery of Social and Mobile engagement capabilities.

• Drive customer journey, segmentation, personalization, and activation use cases across social and mobile channels.

• Support activation across push notifications, in-app messaging, social platforms, and related digital engagement channels.

• Ensure solutions are scalable, compliant, and aligned with business objectives.

Product Ownership & Delivery Management

• Translate business requirements into prioritized backlogs, user stories, and delivery plans.

• Support sprint planning, backlog refinement, release planning, and delivery governance activities.

• Manage dependencies, risks, and stakeholder expectations across multiple initiatives and teams.

• Drive alignment between business priorities and technical execution.

Cross-Functional Coordination

• Partner with Product Owners, Solution Architects, Engineering, Data, and Business teams to drive successful delivery.

• Coordinate workstreams across audience management, customer journeys, integrations, activation, analytics, and vendor delivery.

• Support affiliate onboarding, rollout planning, and operational readiness across markets.

Operational Excellence

• Establish scalable processes, governance frameworks, documentation standards, and delivery best practices.

• Drive continuous improvement of engagement capabilities and delivery operations.

• Monitor delivery performance and identify opportunities to improve efficiency and business outcomes.

The Opportunity:

(Experience & Skills)

• 7+ years of experience in Marketing Technology, CRM, Digital Marketing, Mobile Engagement, Social Platforms, Omnichannel Engagement, or similar experience.

• Must have a bachelor's degree

• Strong understanding of social engagement, mobile experiences, push notifications, customer journeys, audience segmentation, personalization, and activation workflows.

• Hands-on experience or strong familiarity with social engagement, mobile activation, and customer engagement platforms such as Sprinklr, Infobip, Adobe Journey Optimizer (AJO), Customer Data Platforms (CDPs), CRM, and Marketing Technology ecosystems.

• Experience operating within Agile delivery environments and managing complex cross-functional initiatives involving business, technical, and vendor teams.

• Strong stakeholder management, communication, and delivery execution skills, with the ability to translate business requirements into scalable technical solutions and activation outcomes.

• Experience in the Pharmaceutical domain is a plus

What Success Looks Like

• Reliable delivery of Social and Mobile engagement capabilities.

• Scalable customer journeys and activation processes across markets.

• Strong alignment between business priorities and technical execution.

• Improved customer engagement through effective omnichannel activation across social and mobile channels.

The expected salary range for this position based on the primary location of California is between $142,200 - $264,000.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for