Senior Lifecycle Marketing Manager-Travel

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We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

As a Senior Lifecycle Marketing Manager for SoFi Travel, you will play a critical role in driving user adoption and bookings through our new travel platform. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to optimize the customer lifecycle journey and deliver a meaningful user experience. 

What you’ll do:

• Develop comprehensive lifecycle marketing strategies to drive user adoption and increase bookings for our travel booking service.
• Utilize data-driven insights to identify customer segments, understand their needs, and develop targeted marketing campaigns to nurture and retain customers throughout their journey.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns which drive initial use, repeat bookings, and upsell. 
• Conduct multi-variant experiments, analyze campaign performance, and optimize marketing initiatives based on key performance indicators (KPIs)
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.

What you’ll need:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell.
• Strong analytical chops with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Nice to have:

• MBA or other advanced degrees
• Previous finance, tech, or travel industry experience
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.    To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

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