Senior Data Analyst

Job Description

We are a team that delivers continuous innovation by combining the best of a tech-startup structure and mind-set together with the best creative talents coming from some of the World’s leading creative agencies.   

We are a global operation working from Budapest, we work with partners from Hungary, the US, the UK, Switzerland, India, Israel and more, working for users in more than 10 geographies, like US, UK, Germany, Brazil and more.  

Our projects range from classic advertising campaigns, through digital creative strategy management, website build projects, in-house production, content creation & maintenance and global digital communication strategy & asset creation for several brands, just to mention a few larger areas of our expertise.  

SENIOR DATA ANALYST (BI) 

Unleash the Power of Data: Join us as a Senior Data Analyst and start a new chapter in your career with Publicis Groupe Hungary's CRM organization. As a Senior Data Analyst (BI), you'll work with top-notch brands and loyalty programs around the world. You'll play a crucial role in our data-focused strategies, helping shape successful global campaigns. 

Here's what you can look forward to: 

• Make a difference: Your work will influence millions of users and help our campaigns succeed. 
• Stay up-to-date: You'll get to work with advanced technology and data systems. 
• Grow your career: This role is a stepping stone towards even bigger things in Business Intelligence, Data Analytics, and Data Science. 
• Have an impact: Your insights will drive strategy and make a real difference on a global scale. 

As a seasoned pro, you'll find yourself right at the heart of our operations, engaging with various stakeholders, empowering teams with actionable insights, and driving data-fuelled strategies that enhance our brand performance and user experience. This position is your chance to make a difference, grow as a professional, and make a lasting imprint on the global marketing landscape. Ready for the challenge? Read on. 

Key responsibilities: 

• Define the data tracking plans for the team communication campaigns including setting the right dashboards and data events in place. Support the team in flow creation based on data and insights 
• Deliver ongoing and periodic data reports and insights to allow the team to make decisions and learn on our actions.  
• Onboard and coach the team on how to consume data on their day-to-day job 
• Deliver ad-hoc analysis and/or data models to find communication opportunities/potential problems in our campaigns. Deliver charts and decks that delivers actionable insights 
• Liase with CRM managers to deliver A/B testing plans for our campaigns. 
• Assist campaign managers in incident management and root-cause analysis once issues are reported. 
• Join forces with data team on bigger project that are cross teams. Such as delivering data models for ROI, LTV etc. 
• Creating and maintaining dashboard and data tools 
• You will work closely together with the CRM campaign manager team, Data team and the Creative team. 

Required capabilities:  

• 5+ years as a data analyst in one of the following: product, media campaigns, CRM/Marketing automation teams 
• Preferably 2+ years leading and managing people. 
• Proficiency in the following tech/data stack: Data representation tools: PowerBI, Google Data Studio, Excel (high level functions), Python visual libraries (Plotly mandatory, Seaborn and Mathplotlib are good to have)  
• Experience in statistical methods and approaches 
• Experience in A/B testing 
• Knowledge of DDL and DML languages: Standard SQL for Google Cloud Platform BigQuery, Python  
• Experience in Data analysis tools (good to have): Google Analytics, Amplitude/Mix panel, Adjust  
• Experience with CRM marketing automation stack (good to have): Braze (or similar), Segment.io  
• Ability to turn data into insights that are actionable 

If you have great communication and collaboration skills with an explorer mindset and curiosity to learn and you are hungry for continuous growth, then we are waiting for your application!  

Why should you join Publicis Groupe?  

• Multicultural and diverse environment - We have more, than 300 colleagues (and counting), talents coming from every part of the world, why not join us and learn some Portuguese during lunch breaks?  
• Non-mandatory office days - We give you the opportunity to enjoy our modern and minimalistic (also award-winning!) open office and enjoy the comfort of your own home when it comes to where to spend your working hours. We love being in the office