Senior CRM Marketeer (fulltime)

<p><strong><span>Senior CRM Marketeer (fulltime)</span></strong></p><p></p><p><strong><span>We’re looking for a fulltime hands-on, customer-focussed and data-driven Senior CRM Marketeer to join our Growth Marketing team. In this role, you’ll be responsible for the day-to-day execution of our CRM campaigns and automated journeys - ensuring flawless delivery, optimization and measurable impact.</span></strong></p><p></p><p><span>You’ll own campaign performance across email and new CRM channels (SMS, in-app, DM) and work closely with our Junior CRM Marketeer, data team and creative team to continuously improve engagement, retention and customer lifetime value.</span></p><p><span>You’ll work closely with our CRM consultant (strategic lead), contributing ideas and helping shape key initiatives - while taking the lead on the day-to-day execution and optimization.<br/></span></p><p></p><p><strong><span>Your main tasks as a Senior CRM Marketeer:</span><span><br/></span></strong></p><ul><li><p><span>Hands-on execution and ownership of CRM campaigns, automated journeys, transactional comms and flyers.</span></p></li><li><p><span>Manage and coach the Junior CRM Marketeer, making sure campaigns are delivered on time and with quality.</span></p></li><li><p><span>Collaborate with the CRM consultant on translating the strategic roadmap into concrete actions.</span></p></li><li><p><span>Own the reporting on subscription &amp; shop KPIs (retention, churn, ARPU, CLV) and proactively suggest improvements.</span></p></li><li><p><span>Work closely with Data &amp; Analytics, Creative, Product, Brand Partnerships and Customer Service to bring (lifecycle) campaigns to life across email and new channels (SMS, in-app, DM).</span></p></li><li><p><span>Continuously test, learn and optimize CRM efforts to maximize customer engagement and lifetime value.</span></p></li></ul><p></p><p><strong><span>This is what we would like to see in your profile as a Senior CRM Marketeer:</span></strong></p><ul><li><p><span>3+ years of experience in CRM &amp; email marketing in a similar role, preferably in DTC subscription business. </span></p></li><li><p><span>Experience in marketing automation and setting up customer journeys.</span></p></li><li><p><span>Strong understanding of ESP’s such as Klaviyo, Customer.io or similar. </span></p></li><li><p><span>Interest and ability to create creative campaigns by collaborating closely with internal creative - design team. </span></p></li><li><p><span>Strong affinity with data analytics, interpreting data and converting it into insights and activities (via Excel/Google Sheets).</span></p></li><li><p><span>Familiar with web analytics software (Google Analytics) and business intelligence tools (Tableau or similar).</span></p></li><li><p><span>Strong affinity with managing projects, processes and stakeholders.</span></p></li><li><p><span>Fluency in Dutch (written and verbal).</span></p></li><li><p><span>Strong communication skills.</span></p></li></ul><p></p> <h3>Requirements</h3> <p><strong><span>What we’ll offer our new Senior CRM Marketeer:</span></strong></p><ul><li><p><span>Salary aligned with market standards.</span></p></li><li><p><span>Full time contract.</span></p></li><li><p><span>A flexible YourCampus budget which you can use for e.g. Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel.</span></p></li><li><p><span>Delicious healthy lunch at the office.</span></p></li><li><p><span>25 paid days off and an extra day off on your birthday so you can celebrate with friends!</span></p></li><li><p><span>Pension plan, bike plan via Swapfiets and a Macbook.</span></p></li><li><p><span>€750</span><span> </span><span>annual budget for personal development and training.</span></p></li><li><p><span>Hybrid work from home policy.</span></p></li><li><p><span>MacBook or other laptop of choice.</span></p></li><li><p><span>Of course you’ll get a monthly perfume of your choice! </span><em><span>Smells nice, right?</span></em></p></li></ul><p></p><p><strong><span>Interested? <br/></span></strong><span>Awesome! We would like to receive your resume or Linkedin profile. Would you like to learn more about working at Parfumado? Check out our </span><a href="https://parfumado.com/?cvg_source=google&amp;cvg_adid=713968762968&amp;cvg_cid=21710494773&amp;gad_source=1&amp;gad_campaignid=21710494773&amp;gbraid=0AAAAADCu9Usjh9A6tK5K8A9x1Y2y61bjs&amp;gclid=Cj0KCQjwovPGBhDxARIsAFhgkwQquiN1cG7XoNpWEJTyzn3KrLubB0cnB9r0SiWRswCwkiQJnJOCi7gaAoT8EALw_wcB" rel="noopener" target="_blank"><span>website</span></a><span> to get an impression of our company!</span><span><br/></span></p><p><strong><span>What’s next?<br/></span></strong><span>You’ll get a reply within 3 business days! If we’re enthusiastic about your profile, you’ll receive an invitation for a first video call. After that there will be an assignment with the manager and last but definitely not least a meet-the-founders chat to get to know each other. And then.… you might be our new