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Senior Producer

Code and Theory
New York City, United Statesfull_timeVerifiedPosted 29 Jan 2025
💰 $100,000/yr

About the role

Production is the engine that propels our work forward. Our producers are the glue that binds cross-functional teams, orchestrating successful delivery across a wide range of projects. They plan, manage, lead, scope, challenge, communicate, organize—and rock and roll. For this role, we are looking for a Senior Producer with deep expertise in creative campaign production, media strategy, and media buying to oversee the daily operations of a key retained client.

At Code and Theory, producers are the driving force behind our most ambitious projects. We don’t just execute—we empower creativity through technology and innovation. As a Senior Producer, you’ll be at the forefront of shaping impactful, integrated campaigns that connect audiences, drive performance, and push the boundaries of what’s possible.

Our team thrives on collaboration, curiosity, and accountability. If you’re looking for a role where you can own the work, challenge the status quo, and lead with confidence, we’d love to hear from you.

WHAT YOU’LL DO 

 Delivery & Execution

  • Lead brief intake and project kick-off
  • Ensure media planning responds to business needs, audience research and overall brand strategy.
  • Support creative, strategy and media planning teams to build a cohesive plan that includes vision, messaging strategy and channel strategy.
  • Lead the day-to-day production and execution of creative and media-driven campaigns for the retained client, ensuring projects are delivered on time, within scope, and on budget.
  • Oversee campaign timelines, workback schedules, and project milestones, managing cross-functional collaboration across strategy, creative, media, and technology teams.
  • Oversee roughly 20-30 concurrent initiatives at a time.
  • Ensure media plans align with creative concepts and overall marketing objectives, optimizing performance across digital, social, and traditional channels.
  • Partner with creative and strategy teams to bring innovative campaign ideas to life while balancing feasibility and execution.
  • Drive cross-channel coordination between media planning and creative development to maximize campaign impact.

Client Management & Service

  • Serve as the day-to-day client lead, ensuring a seamless relationship and proactive communication.
  • Collaborate with senior client stakeholders to align on objectives, timelines, and key deliverables.
  • Provide strategic recommendations based on media performance insights, creative effectiveness, and emerging industry trends.
  • Manage expectations with transparency, ensuring clients are informed on progress, risks, and opportunities.
  • Act as a trusted partner to the client, anticipating needs and proactively identifying solutions.

 Business Acumen & Financial Oversight

  • Lead budget planning, ensuring efficient allocation of resources across creative production, media buying, and technology needs.
  • Own the scoping process for creative campaigns and media plans, working closely with strategy, media, and analytics teams to ensure feasibility and impact.
  • Ensure media spend aligns with business objectives, optimizing ROI across paid, owned, and earned channels.
  • Develop and manage Statements of Work (SOWs) for projects within the retained scope, ensuring clarity on deliverables, budgets, and expectations.
  • Partnership with the finance team to reconcile initiatives and project budgets.

Leadership & Team Collaboration

  • Act as a mentor and leader to junior producers and project managers, fostering a high-performing, collaborative team culture.
  • Partner with media, strategy, and creative teams to bridge the gap between campaign production and media activation.
  • Champion Code and Theory’s culture of innovation, agility, and accountability in all aspects of production.
  • Drive continuous improvement in production processes, campaign workflows, and media execution to enhance efficiency and impact.

WHAT YOU’LL NEED 

  • Passion for creative campaign execution and media strategy, with a deep understanding of the evolving media landscape.
  • Curiosity to explore innovative approaches that bridge storytelling, media planning, and performance-driven marketing.
  • Ownership of your work, with a proactive mindset that drives solutions, not just projects.
  • Humility to collaborate, mentor, and lead cross-functional teams in a fast-paced, high-expectation environment.
  • 6+ years of experience in creative campaign production, project management, or integrated marketing at a creative agency, media agency, or brand-side marketing team.
  • Strong background in media strategy and media buying, with experience managing omnichannel media plans acro

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Company

Code and Theory

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