Social Media Strategist

Company Description

ABOUT ENCORE BOSTON HARBOR
Encore Boston Harbor is a luxury global destination gaming resort that will feature 671 hotel rooms with sweeping views of the Boston skyline and Boston Harbor, ultra-premium spa, luxury retail, high-end dining, and state-of-the-art ballroom and meeting spaces. It is the largest private single-phase development in the history of the Commonwealth.  Situated on the waterfront along the Mystic River and connected to Boston Harbor, Encore Boston Harbor will include a six-acre park along the water that will feature a harborwalk, an events lawn, public viewing areas, ornate floral displays and retail and dining experiences that overlook the Encore Harbor Walk. 

Job Description

The Encore Boston Harbor Strategist –Social Media will be responsible for ongoing coordination of content creation, workflow and deliverables within the Marketing Departing, reporting to the Executive Director of Brand & Database Marketing. The Strategist will play a key role in creating a social media presence for Encore Boston Harbor and it’s venues through the use of social media planning and analytic tools, social media posts and visual/written communications. Responsibilities include but are not limited to: content planning and creation; social media monitoring and reporting; supporting community engagement; maintaining processes and schedules; supporting department team members and maximizing opportunities for departmental success; maintaining all Encore Standards; and ensuring excellent guest and team member experience through the expression of the five-star Encore Brand at every guest touchpoint

JOB RESPONSIBILITIES:  

• Ensures all Encore Boston Harbor core values and property and department standards are implemented and applied. 

• Participates in short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; effects changes required for improvement.  Identifies key drivers of success.
• Actively contributes to the departmental performance, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports.
• Verifies that all applicable internal policies, federal and state laws, rules, regulations and controls property wide are enforced within the department.
• Delivers and maintains a maximum level of property-wide service and satisfaction. 
• Contributes to company-wide communication and best practices.
• Keeps informed of all new developments within the department.

• Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.
• Must have the ability to promote positive, fair, and ethical relations with all team members, with all Encore contractors, and in all interactions within the Host and Surrounding Communities, as an ambassador of the Encore brand.
• Creates social media campaigns, events, promotions and outreach with individual resort business units—including hotel, meeting and event sales, spa, casino marketing, retail and restaurants—to elevate traffic, revenues and brand satisfaction.
• Regularly analyzes data to inform future content and posting strategies.

Develops and manages the creation and implementation of social media posts; write and post content.

• Manage third party (internal and external) content production companies, and works closely with key corporate, and brand contacts, in addition to managing all facets of video production, from pre-production to post.
• Captures content in real time and at live events which often take place on nights, weekends and holidays.
• Manage and organize a roust library of assets and content.

• Monitors social media, replies to social media posts, blogs and other social content.
• Keeps track of developments to make the most of emerging technologies and other social advancements.
• Supports marketing, events and promotional activities.
• Works with safety as a priority, and follows department and company safety standards.
• Maintains relevant knowledge of industry through continuing education and training.
• Performs any other job-related duties as assigned.

Qualifications

JOB REQUIREMENTS: 

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age, Gaming and Certifications:

21 years of age or above.

Will be required to obtain and