Business Development Representative - FTSE Russell

The Business Development Representative (BDR) is vital to the Sales & Marketing process and is tasked with identifying and generating sales opportunities within a set of defined target accounts that fit FTSE Russell's Ideal Customer Profile. The role will be primarily focused around researching the Target Accounts and performing outreach through emails, calls, and social media whilst adhering to standard methodology contact cadence motions delivered within agreed SLA’s. These motions will be supported by CRM and Sales Engagement tools.

Supporting this role, new prospects will be identified by customer analytics, predictive marketing models and proactive client engagement activities across specified types of financial institutions and corporate entities, within a geographic region or product segment. The role will ultimately use next generation technology and prioritized prospect lists, specialized by client type and the expertise of channel marketing operations. 

The BDR role will qualify, screen and validate potential business deals within the Target Accounts by analyzing requirements, assessing the propensity to buy and ensuring current and potential clients can navigate LSEG’s suite of services, products and solutions. As a BDR, you will tell the FTSE story to secure a follow-up meeting to discuss those products with a proposition sales specialist or account manager.   

Primary responsibilities:  

• Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing a FTSE service, product and/or solution  
• Proactively identify contacts within each account related to defined campaigns or growth opportunities
• Review, action and implement prioritized outbound contacts for each account and/or across various financial institutions, client types and geographical regions
• Optimally leverage and use sales engagement tools, system and processes, including but not limited to LSEG’s Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight data
• Generate sales opportunities within target accounts

Secondary responsibilities: 

• Identify, establish and cultivate relationships with key partners across sales, marketing and operations to support effective target account growth and collaborative success outcomes 
• Take ownership for ongoing learning and development relating to LSEG’s services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentations 
• Identify market trends and translate them into Outbound marketing and prospecting campaigns 
• Champion LSEG’s services, products and solutions to strengthen the company’s brand and market position internally with key collaborators, existing and/or new clients  

Qualifications: 

• Outstanding telephone and remote client contact skills that clearly articulate a 'business justification', 'what's in it for the client', acquire 'incremental gain' in order to qualify potential business opportunities 
• Ability to provide clients with the best customer experience as possible via standard methodology and 'client first' interactions 
• Ability to make a large number of calls to prospective clients per day and even with constant rejection, have the persistence and positive demeanour to continue to in these efforts every day 
• Able to articulate the benefits of FTSE products and services to potential clients in a concise and pointed manner that champions greater product curiosity 
• Experience working in a professional, institutional, fast-paced lead generation operation, preferably within financial services marketing or information technology 
• Experience with sales, training, or customer service environment with high inbound/outbound call volumes, and bold revenue and sales targets

Compensation/Benefits Information:

LSEG is committed to offering competitive Compensation and Benefits. The anticipated base salary for this position is $71,400 - $119,200.

Plea