Senior Gaming Content Strategist - TikTok LIVE

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.



We’re seeking a Senior Content Strategist to lead TikTok LIVE Gaming’s content and ecosystem strategy across creators, publishers, and the broader content supply landscape. This role is responsible for setting content direction, developing scalable formats and support models, and influencing strategic decisions that shape the health and growth of the entire LIVE Gaming ecosystem.



You will serve as a cross-functional leader and subject matter expert, bringing together platform data, user behavior, product alignment, and business objectives to drive content growth across the board.



Responsibilities:

Strategic Content Planning

- Own content planning and directional frameworks across creators, publishers, game categories, and feature adoption initiatives.

- Define content development timelines and vertical strategies aligned to platform priorities and lifecycle stages.

- Translate business goals into actionable content priorities across all supply sources.



Ecosystem-Wide Demand & Supply Analysis

- Guide strategic decisions using performance insights from creators, publishers, and category-level diagnostics.

- Work with Algo PMs, analysts, and Product Ops to identify gaps, test hypotheses, and shape content investment plans.

- Recommend content and traffic priorities to sustain growth across the ecosystem.



Content Format & Initiative Development

- Design and lead high-impact, scalable content initiatives to expand adoption of targeted formats and drive creator, viewer and publisher engagement.

- Define and track performance metrics to evaluate content effectiveness, operational efficiency, and scalability across creator segments.

- Align content innovation with go-to-market timing and new product launches.



Measurement & Insights

- Build content success metrics and dashboards in collaboration with analytics partners.

- Track performance trends across creator tiers, publishers, and content categories.

- Synthesize findings to support content strategy, product alignment, and team planning.



Traffic Strategy & Support Systems

- Partner with the Creator Growth team to develop scalable traffic strategies that prioritize high-quality content and support creator and publisher success.

- Define clear criteria for resource distribution and content visibility across different supply sources and content types.

- Ensure resource allocation reinforces platform standards by elevating content that meets performance, engagement, and quality benchmarks.



Cross-Functional Ecosystem Leadership

- Partner with Product, Creator Growth, and Marketing to align ecosystem-wide content strategies.

- Provide planning structure and mentorship to junior strategists

- Collaborate with policy and moderation to ensure scalable quality enforcement and integrity.