Senior Marketing Manager

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

 

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Do you thrive in a fast-growing and dynamic global environment? Are you passionate about marketing? Can you combine your interest in the world of business travel with authoritative marketing skills to help our company grow? Amex Global Business Travel is a great place for hardworking people who share our true passion for tech and travel.

Amex GBT Global Customer Marketing is seeking excellent marketing talent to join its team and support its digital transformation. Are you an effective senior marketing manager, who approaches challenges head-on, and enjoys working with a hardworking and diverse group of colleagues and clients? Have you successfully driven the digital customer marketing strategy in B2B company? Have you delivered impactful organic customer growth and revenue? Then we would love for you to join our team!

Your responsibilities in this role

• Develop and drive the customer marketing lifecycle strategy for GBT Select Small, Medium and enterprise customers to drive organic growth globally.
• Build and deliver the digital programs roadmap to support your goals.
• Partner with GBT Select global product & commercial teams to ensure the overall strategy is grounded in customer (and competitor) insight.
• Manage a team of two campaign managers and support them in delivering your roadmap (includes campaign brief, creatives creation, deployment, timeline, and budget management).
• Develop the reporting need to measure and optimize your team performance & return on investment. Use findings in the development of future activity and program optimization based on the results. Share progress updates and key landmarks with business partners.
• Own the communication and training (change management) efforts within the organization to effectively drive adoption of the new customer marketing strategy, campaigns, and processes.
• Continuously improve systems and tools: Provide input to marketing automation systems capabilities, data needs and related process roadmaps to improve time to market campaigns.

Your skills

• You have over 6 years of customer marketing experience, including managing the customer marketing strategy and delivering global activation, engagement, and growth campaigns management leveraging multi-channels and automation in a B2B environment, for a SaaS or enterprise software company.
• You have a proven history delivering impactful organic customer growth in a B2B company.
• You are an excellent communicator who clearly articulates messages to a variety of audiences.
• You have led and successfully managed a team of campaign managers.
• You can adapt quickly to change.

• You are data and quality driven with outstanding organizational/project management skills.

• You are fluent in English (native) with exceptional written, verbal and communication skills. 
• You inspire others with a positive attitude and empathy toward the needs of customers and colleagues.

* This role requires some set office-presence working pattern(s) based on roles, responsibilities, and team collaboration needs

     

Location

United States - Illinois - Chicago

     

     

The US national annual base salary range for this position is from $70,000 to $140,000.  The national range provided includes the base salary that GBT expects to pay for the role.  Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for our Annual Incentive Award plan, which rewards participants based on company and individual performance.  For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.

Benefits at a glance

     

     

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotel