Vice President, Global Brand Communications & Newsroom

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Vice President of Global Brand Communications and Newsroom will lead the strategic development and execution of integrated communications across brand & sponsorship, newsroom content, and social media strategy for Visa’s Global Communications & Events Team. This is a unique opportunity to establish a new function, elevate Visa’s newsroom capabilities, and build a best-in-class digital and social-first strategy and team. The ideal candidate is a visionary leader who understands how communications must evolve to be fit for purpose in the era of AI, and brings experience in building, recruiting and launching new teams. They must also bring deep expertise in insights and a data-driven mindset to inform strategy, optimize performance, and measure impact across channels.

This global role spans the full breadth of Visa’s products and requires a leader who can partner and manage by influence across a matrixed organization. Deep expertise in digital storytelling, media strategy, and cross-functional collaboration is essential. The successful candidate will reinforce Visa’s narrative, enhance brand equity, and drive engagement across external and internal channels to reach key stakeholders including consumers, clients, partners, and employees. This leader will have the unique opportunity to harness Visa’s elite global sponsorship platforms—including the world-renowned FIFA, the high-octane Formula 1, and the iconic Olympics—to elevate brand storytelling and drive unparalleled engagement.

Key responsibilities include:

Brand & Sponsorship Communications

• Develop and execute brand positioning strategies that align with corporate objectives and global campaigns.
• Support the office of the CMO and oversee the strategy and delivery of communications for all marketing activations.
• Oversee communications for global sponsorships, including sports, entertainment, and cause-related partnerships, ensuring alignment with brand values and audience engagement goals.

Newsroom Content & Strategy

• Establish and operationalize a world-class newsroom within the Global Communications & Events Team to support and amplify the full scope of Visa’s business.
• Act as Editor-in-Chief for our newsroom (Visa Perspectives) and the development of accompanying external newsletters, podcasts, and video series.
• Establish a centralized editorial calendar and governance model for Perspectives and all internal communications channels. Ensure message consistency, content quality, governance and alignment with business priorities.
• Collaborate with stakeholders to amplify product launches, corporate initiatives, and thought leadership across our external channels as well as our internal channels.
• Deliver a strategy for leveraging paid media and amplification to extend the reach and value of our content and efforts.
• Leverage AI-driven tools and frameworks to optimize owned content for discoverability, personalization, and performance across digital channels.

Social Media Content & Strategy

• Oversee a global social media team to deliver always-on, data-driven content strategies across Visa’s dedicated news channels on LinkedIn, X, Instagram and YouTube.
• Drive thought leadership and executive visibility through social storytelling and influencer engagement.
• Monitor brand sentiment and reputation across digital channels, responding to trends and crises in real time.
• Deep collaboration with Marketing to ensure content is leveraged, amplified and / or engaged with via the other Visa brand presences across platforms (X, Instagram, TikTok, YouTube and Facebook.).

Leadership & Collaboration

• Build, lead and mentor a high-performing team of content creators, strategists, and channel managers.
• Collaborate with communications counterparts for the business and within regions to inform strategy and ensure a unified message and brand voice.
• Build strong relationships with marketing, product, legal and executive leadership.
• Manage agency relationships and media partnerships to maxim