Performance Marketing Manager

What we’re building and why we’re building it. 

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. 

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next — with us.  Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role:

We’re looking for a Performance Marketing Manager to join our team, reporting to the Associate Director of Performance Marketing. In this role, you’ll drive paid user acquisition across platforms like Meta, Google UAC, TikTok, and Apple Search Ads, while owning ASO strategies to maximize app growth. You’ll manage budgets, analyze performance metrics, and collaborate with creative, analytics, and product partners to refine campaigns and improve user acquisition funnels.

This is a high-impact role for someone who thrives in a fast-paced environment and brings both analytical rigor and creative problem-solving. You’ll have the opportunity to lead with innovation while leveraging AI and automation to scale marketing efforts and directly shape the growth of our mobile app.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities: 

• Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks.
• Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets.
• Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging.
• Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play.
• Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance.
• Manage budgets and forecasting, ensuring efficient allocation of spend.Partner with analytics and product teams to understand user behavior, attribution, and cohort performance.
• Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency.

Minimum Requirements:

• 4+ years of experience in performance marketing, ideally with a focus on mobile app growth.
• Proven track record managing paid acquisition campaigns with measurable results.
• Experience managing and optimizing large-scale budgets.
• Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs).
• Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action).
• Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch).
• Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings.
• Excellent project management and cross-functional collaboration skills.
• Creative thinker who can partner with design and content teams to produce compelling ad creatives.

Preferred Requirements: 

• Experience with rewards-driven apps.
• Familiarity with SQL or deeper analytics skills.
• Experience running multi-cultural ad campaigns, tailoring messaging and creatives for diverse audiences.

Compensation: 

At Fetch, we offer competitive compen