Director of Omnichannel Merchandising

The Appalachian Mountain Club (AMC) is the nation’s oldest conservation and recreation organization. We foster the protection, enjoyment, and understanding of the outdoors. With a deep commitment to environmental stewardship and welcoming access, AMC connects people to the natural world through outdoor experiences, and advocacy.

Position Overview

AMC is seeking a strategic, mission-aligned Director of Omnichannel Merchandising to lead the vision, strategy, and execution of our growing retail program across both physical and digital platforms. This role is ideal for a retail leader who understands how meaningful gear and merchandise can enhance outdoor experiences, build brand affinity, and support a broader conservation mission.

You’ll lead the development of a multi-year merchandising roadmap, drive earned revenue growth through innovative assortments and storytelling, and elevate the AMC retail experience—from our lodges and huts to our e-commerce platform.

This is a hybrid role ideally on site a few times a month at either Pinkham Notch (Gorham, NH) and our Headquarter (Boston, MA). 

What You'll Do AT AMC

Strategic Leadership & Planning

• Develop and execute a forward-looking omnichannel merchandising strategy aligned with AMC’s brand, mission, and revenue goals.
• Lead seasonal line planning, category development, and retail assortments for physical locations (lodges, huts, visitors centers) and online storefront.
• Partner across departments to ensure retail supports AMC lodging, programs, membership, and conservation values.

Product Development & Curation

• Source and develop compelling, sustainable products that reflect AMC’s values and serve a wide range of outdoor enthusiasts.
• Build and manage vendor relationships, with a focus on domestic, ethical, and environmentally responsible partners.
• Oversee AMC-branded merchandise strategy, ensuring brand consistency and alignment with mission messaging.

Omnichannel Experience

• Drive a cohesive and seamless retail experience across physical and digital platforms.
• Collaborate with digital marketing, technology, and operations teams to improve e-commerce performance, merchandising functionality, and conversion.
• Innovate in-lodge and event-based retail touchpoints to surprise, delight, and equip members and guests.

Financial Performance & Analytics

• Develop and manage annual merchandise budgets, revenue forecasts, and KPIs.
• Optimize inventory, margin, and supply chain operations in partnership with finance and lodging operations teams.
• Leverage reporting tools and performance metrics to inform real-time decision-making.

Team Leadership & Collaboration

• Lead a small, nimble team across merchandising, retail operations, and visual merchandising.
• Foster a collaborative, values-driven culture grounded in curiosity, integrity, and growth.
• Act as the primary merchandising liaison with AMC hospitality, operations, marketing, and program leads.

What AMC Is Looking For

• 7+ years of merchandising, retail strategy, or omnichannel retail experience; nonprofit, outdoor, or mission-based brand experience is a plus.
• Demonstrated success driving revenue growth through product development, assortment planning, and omnichannel execution.