Sr. Manager Loyalty Growth

Purpose & Overall Relevance for the Organization: 

 

Our ambition with our adidas loyalty program is to boost engagement and conversion of our members, with high impact in our KPI’s and business performance. 

 

As a Snr Manager for LAM Market, you’re responsible for planning and executing initiatives which are aligned with our strategy and reflect in our results. 

 

Strategic planning of activations aligned with our priorities and continuous improvement of our rewards, ensuring we are reaching our targets, are a couple of examples of what is expected from this role. 

 

Key Responsibilities:  

 

• Plan and execution of data-driven initiatives, designed to move the needle of our KPI’s to reach our targets in net sales and engagement 

• Pilot new mechanics to reward and improve the behavior of our members, driving more loyalty and boosting consumer lifetime value 

• Calendar planning of our seasonal activations in collaboration with Global and Local stakeholders 

• Seamless implementation of rewards and benefits across all relevant markets in Latin America with focus on boosting points redemption 

 

Key Relationships  

 

• Membership teams – Local and Global 

• eCommerce, including Analytics, Consumer Experience, Operations 

 

Knowledge, Skills and Abilities 

 

Soft Skills 

• Ability to quickly adapt to changing business processes and business partners 

• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely 

• Creative problem-solving and decision-making abilities 

 

Hard Skills 

• Experience in planning and activating campaigns in online/offline touchpoints 

• Data driven and insights focused individual with solid business acumen and in-depth knowledge of Digital & Loyalty KPIs 

• Fluent English both verbally and written, Spanish is a plus 

 

Requisite Education and Experience / Minimum Qualifications 

 

• 8+ years of experience in a Digital, Ecommerce and/or Retail environment 

• Expert knowledge in Digital marketing, CRM and Loyalty programs 

• Experience in managing highly complex processes, involving multiple teams in different geographies 

• 1-2 years of experience in leading a team.