Executive Director, LATAM Market Development
College BoardAbout the role
College Board – LATAM Office
Remote, ideally based out of TX (Dallas/Houston), Florida, or Puerto Rico
Travel: Quarterly travel to Puerto Rico LATAM HQ; up to 50% travel to various strategic locations in the Latin American Region
About the Team
The Latin America Office at the College Board is dedicated to expanding educational opportunities and improving student outcomes across the region. Our market development team is a tight nit group of highly dedicated professionals. We also have established partnerships with local educational institutions, consultants, and independent contractors that help us drive our mission forward. Our market development team collaborates with institutions, ministries of education, and other stakeholders to promote the use of College Board programs and services. We work closely with organizations in Puerto Rico, Dominican Republic, Mexico, Panama, Guatemala, Honduras, and elsewhere in Latin America.
About the Opportunity
As the Executive Director of Market Development for College Board LATAM, you will play a pivotal role in growing our impact and testing volumes. You will build and maintain strategic relationships with decision-makers at secondary and higher education institutions, especially within ministries of education. You will work closely with the Vice President of LATAM to build a robust network of market development and account management support throughout the region. Your work will ensure alignment between institutional needs and our products and services, driving the mission of the College Board to enhance student opportunities everywhere. You will lead strategic initiatives to expand the organization's influence and operations across the Latin American region, developing robust partnerships, driving growth strategies, and leveraging market insights to enhance educational programs and services tailored to the needs of students, educators, and institutions in LATAM.
In this role, you will:
Strategic Planning and Execution (30%)
- Work closely with the Vice President to align market development strategies with the overall LATAM goals.
- Develop, execute and track strategies to increase testing volumes and program adoption in the specified regions.
- Identify and assess market opportunities, trends, and challenges specific to the Latin American education sector.
- Identify and leverage cross-selling opportunities to maximize market penetration.
- Build plans and track progress against metrics to ensure market development goals are met.
Relationship Building and Sales (30%)
- Build and maintain strong relationships with key decision-makers at secondary and higher education institutions, including ministries of education, while identifying and pursuing new business opportunities.
- Develop and execute account plans, including setting objectives, creating action items and assigning responsibilities, identifying cross-selling opportunities that contribute to growth goals, for each key customer, reviewed and updated quarterly.
- Gather and analyze feedback from educational institutions to inform product development and improvements.
- Be an effective presenter and networker, representing<
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