Associate Manager, Marketing - Therapeutic Apheresis
Terumo Blood and Cell TechnologiesAbout the role
Requisition ID: 33785
At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.
We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.
With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.
Associate Manager, Marketing - Therapeutic Apheresis
JOB SUMMARY
The Associate Marketing Manager will actively contribute to the execution of marketing strategies for therapeutic apheresis treatments, combining program management with market analysis to drive business growth. Reporting to the Sr. Manager, Clinical Apheresis Marketing, this role will manage marketing initiatives, coordinate with stakeholders, and leverage market data to help drive awareness, education, and access to therapeutic apheresis treatments across hospital and specialty markets.
ESSENTIAL DUTIES
Program Management & Execution
- Manage select marketing programs and educational initiatives with guidance from senior team members
- Coordinate cross-functional collaboration to ensure timely delivery of marketing materials
- Develop and maintain project timelines, track budgets, and ensure deliverables meet deadlines
- Plan and execute components of educational events and campaigns for healthcare professionals
- Navigate internal processes such as materials review and coordination across stakeholders
- Identify opportunities to improve program efficiency and effectiveness
Market Insights & Analytics
- Collect, organize, and analyze market data to identify trends and opportunities
- Monitor and report on key performance indicators for assigned marketing campaigns
- Develop basic market analyses to support strategic decision-making
- Create dashboards and reports to track program performance and ROI
- Collaborate with market access and analytics teams to integrate market insights into marketing plans
- Support customer segmentation efforts with data-driven approaches
- Translate market data into actionable recommendations for marketing claims tactics
Marketing Communications & Stakeholder Relations
- Develop marketing materials and educational content for healthcare professionals
- Build and maintain relationships with professional associations and organizations
- Organize and execute components of educational events and programs
- Manage regular communication with internal stakeholders and external partners
- Develop and maintain program tracking and reporting systems
- Execute digital marketing initiatives for therapeutic apheresis programs
- Support sales teams with marketing materials and market insights
MINIMUM QUALIFICATION REQUIREMENTS
Education
Bachelor's degree in Marketing, Business, or related field
Experience
1-3 years of marketing experience
Skills
- Demonstrated project management and o
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