Product Marketing Intern

Product Marketing Intern at SpyCloud 

Austin, Texas

SpyCloud is on a mission to disrupt cybercrime. Cybersecurity is an exciting, evolving space, but being at the forefront of the fight to disrupt the cybercriminal economy makes SpyCloud a special place to work. 

SpyCloud’s Product Marketing team is seeking an intern to join for the summer! You will gain hands-on experience, contribute to meaningful strategy, and work closely with leaders across departments. Are you curious about cybersecurity and want to dig into competition? Do you love research that actually gets used? Do you enjoy technology and tinkering? If you answered yes, then apply! 

Role Overview: 

Join SpyCloud's Product Marketing team for an internship that places you at the heart of our go-to-market (GTM) strategies. We're seeking an ambitious intern who is ready to define our competitive edge and support our outreach to new buyer personas. You'll gain hands-on experience in driving our Competitive Intelligence program and expanding our understanding of buyer personas.

Competitive Intelligence:

• Conduct competitive research utilizing various sources such as competitive tools, vendor websites, online events, and digital media.
• Collaborate closely with GTM teams to understand marketing objectives and deliver comprehensive findings to stakeholders.
• Enhance our competitive vendor tracking; taking incoming data and turning it into actionable insights to empower our sales team.
• Optimize internal communications and feedback loop for sharing market intelligence.
• Synthesize technical, financial, and product insights into sales enablement materials such as battlecards.
• Improve our win/loss program with Salesforce and other competitive data.

Buyer Persona Development:

• Help expand our Persona Playbooks to include new persona information to guide sellers and growth marketing strategies.
• Map out our existing content to the buyer’s journey, identifying opportunities and gaps. 
• Develop skills in persona segmentation to improve message targeting and content creation tailored to specific buyer needs and behaviors.

 

Use tools like Crayon and Salesforce to gain product and marketing insights (Don't know how to use those tools? Don't worry, we'll teach you.)

Requirements

• Marketing, Communication, Business, or Computer Science majors encouraged to apply. 
• Key skills we’re looking for:  
• Communication - written and verbal
• Research and drawing insights
• Bonus points - interest or knowledge of cybersecurity, previous internship experience, understanding of the role Product Marketing plays in business 
• Proficiency - Google Workspace, Slack, Salesforce
• Located in Austin, Texas for the duration of the summer term (June 3rd - August 2nd)
• On-site attendance once a week

 

About SpyCloud

SpyCloud is on a mission to disrupt the cycle of cybercrime. As the leader in Cybercrime Analytics, our solutions thwart cyberattacks that originate from the use of stolen data, including account takeover, ransomware, and online fraud. More than 550 customers and partners trust SpyCloud to protect users' identities, prevent targeted attacks, and unmask adversaries attempting to harm businesses and their customers. To learn more, visit spycloud.com.

 

Our Mission

Our mission is to make the internet a safer place by disrupting the criminal underground. Together with our customers and partners, we aim to end criminals’ ability to profit from stolen information.

 

Who We Are

SpyCloud is a place for innovative, collaborative, and problem-solvers to thrive. Individually, we’re amazing, but together, we’re unstoppable. We celebrate diversity and various perspectives and aim to create an inclusive and supportive environment for all. We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Women, minor