Director of Investor Marketing / Growth Marketing

HCX, the marketplace for investing in people, is looking for a visionary Director of Growth Marketing to spearhead investor acquisition, retention, and membership subscription growth.

We are preparing for public launch and in search of a proactive, innovative, and seasoned growth marketing pro to amplify our narrative, engage accredited investors in innovative ways, and evolve a platform experience that stands out.

Reporting to the Chief Market Officer, you’re hands-on all day. As our CRM / lifecycle marketer, you'll architect our growth strategy, melding analytical prowess with CRM campaign management and creative genius to skyrocket our market presence.

You'll write copy, create email templates, score and segment audiences, launch acquisition and drip marketing campaigns. You'll champion the customer journey from initial awareness to loyal advocacy to referrals using product-led growth. optimize our digital footprint and deploy groundbreaking social and influencer strategies that resonate with new audiences from all walks of life.

You’ll must be able to apply best practices in B2B and B2C with influencer marketing and have experience with acquiring and communicating with accredited investors.

You Will

• Acquire and upsell retail investors - both accredited and non-accredited.
• Outline, orchestrate and execute growth strategy across all stages of the customer lifecycle.
• Utilize lead scoring, behavioral science, and digital innovation to forge captivating customer experiences that drive user engagement and CLV.
• Propel customer acquisition, engagement, and retention through data-driven, customer-centric initiatives.
• Harness industry influencers, pundits, analysts and micro-influencers and their social media platforms to create, amplify and distribute human-centric content.
• Lead cross-functional teams in a fast-paced, results-oriented environment, aligning growth objectives with the company's strategic goals.

You Are

• A visionary in growth marketing. You're a hands-on player/coach with a solid track record of successful customer acquisition and retention strategies.

• Adept in marketing automation, CRM, lifecycle marketing, referral, and affiliate programs for maximum impact.
• A maestro at crafting and executing GTM strategies that drive brand growth and customer engagement.
• Love the challenge of growing a subscription-based service.
• Proficient with marketing technologies like Google Analytics, Salesforce, Marketo, AI tools for copywriting, lead scoring and Canva.
• An organized and independent thinker who can lead teams, with a penchant for transforming data into actionable growth strategies.
• Content marketing experience - producing video and written content that creates awareness, attracts new users, and converts customers.

Requirements

• MUST HAVE 3+ years of experience with retail investor acquisition (fintech, online investing, lending, crowdfunding and/or financial services).A history of leading high-performance teams to exceed targets and achieve significant growth milestones.
• 6+ years in CRM / lifecycle / growth / marketing and/or demand generation for a subscription-based service or SaaS company.
• Startup experience is required - you must be a self-starter and are able to wear many hats.
• Exceptional written and oral communication skills, with the ability to convey complex strategies in an accessible manner.
• You must be hands-on: you're able to execute a campaign from scratch (without templates) on Marketo, Salesforce or similar marketing automation system.
• B2C experience and demand generation for retail investors is huge plus.
• A Bachelor's degree in marketing (or similar).

Location

• United States
• Our team is based in California, Pacific Time Zone preferred.
• Must be legally eligible to work in the United States without visa sponsorship.

Benefits

Compensation

• Competitive salary plus bonus based on company performance.
• Equity participation (stock options)
• Unlimited vacation and comprehensive health benefits.
• 401(k) program
• A flexible and empowering work environment, with options for hybrid work arrangements.