Sr Dir, Sales, Marketing & Customer Solutions (Remote)

Title: Sr. Director, Sales, Marketing and Customer Solutions

Department: Sales, Marketing and Customer Solutions

Reporting to: Chief Business Officer

Compensation: $250K - $270K USD

Employment Type: Full Time

Location: Remote - USA

Travel: Required for conferences and customer visits despite being a remote role.

 

Who We Are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.  

 

About the Opportunity:

The Sr. Director of Sales, Marketing and Customer Solutions will lead the key revenue-generating and customer and partner-facing functions within the Credential Evaluation division at WES: Business Development, Client Success, Marketing, and Customer Service. This is a key leadership position designed to drive sustainable growth, expand institutional partnerships, and elevate the end-to-end experience of both partner institutions and applicants, within a complex B2B2C ecosystem that includes government stakeholders, technology partners, various institutions and individual consumers.

This role requires handling expanded enterprise complexity and experience in cross-functional leadership. Over time, Customer Service may transition to a standalone function, and this role will help guide this shift while maintaining a core focus on growth and client value.

 

What You'll Do:

Strategic Leadership

• Lead Business Development, Marketing, and Customer Service to deliver resilient revenue growth in the business division as well as driving differentiated client and applicant experiences for our core product.
• Translate WES’s mission into a commercial strategy for the business division that balances revenue sustainability with global impact.
• Shape short, mid, and long-term strategies across the customer lifecycle, from demand generation through to service and retention.

Business Development & Client Success

• Build and expand partnerships with institutions, government agencies, and referral organizations across the US and Canada, in close collaboration with regional leadership.
• Oversee the Client Success team managing a portfolio of 7,000+ institutional clients, ensuring high satisfaction, renewal and upsell performance.
• Guide the creation of customer and client retention strategies to cement WES’s leadership position in the credential evaluation field in an evolving market dynamic.
• Define and track key metrics related to core product pipeline health, client retention, platform utilization and account growth.
• Partner with the core product and digital teams to refine the B2B journey, ensuring strong alignment between offering, value delivery, and market expectations.
• Drive alignment between business development, client success, and marketing to support full-funnel growth and long-term partner value.

Marketing Strategy & Execution

• Mature and scale the business division marketing function, with a focus on digital performance (SEO/AEO, paid channels), lead quality, and brand elevation.
• Drive measurable increases in marketing-attributed revenue and retention for the core product through targeted B2B and B2C campaigns.
• Guide Content strategy, Analytics, Martech stack optimization, and B2B/B2C persona development.

Customer Service (Transitional Oversight)

• Provide strategic and operational oversight of the Customer Service function during a transition phase.
• Improve support operations, digital responsiveness, and omni-channel experience (chat, email, social, phone) with a customer advocacy lens. Achieve optimal cost efficiency, consistent SLA adherence and enhanced customer experience.
• Support a future structure in which Customer Service may spin off, ensuring a clean handoff and continued alignment on trust