Senior Director, Product & Industry Marketing

Our Senior Director of Product & Industry Marketing will lead a team of product marketers responsible for shaping market positioning, driving go-to-market strategy, and fueling revenue success across our portfolio.

This role blends strategic leadership with deep market insight, storytelling excellence, and modern AI-driven marketing practices. Reporting to Unanet’s Chief Marketing Officer, you will lead a team of product marketers and collaborate closely with Product Management, Sales Enablement, Sales and other Marketing leaders to define category leadership, industry relevance, and differentiated positioning.

What You’ll Do 

Team Leadership & People Development 

• Lead, mentor, and grow a team of product marketers, fostering a culture of impact, collaboration, and continuous learning
• Build career paths, set clear objectives, and manage performance to ensure team members achieve their highest potential
• Model a data-driven, customer-first approach and inspire cross-functional alignment around key initiatives 

Market & Customer Insight 

• Be the clear and enthusiastic voice of the customer and industry—representing their needs, challenges, and opportunities – specifically with Product and Sales leadership
• Drive research (e.g., ICP development, persona GPTs, predictive market sizing) increasingly leveraging AI to uncover insights that inform positioning and GTM strategy
• Lead industry-specific positioning strategies that reinforce our authority and credibility within GovCon and AEC
• Ensure the team provides clear direction to Growth/Demand Generation, Events MarComm, and Sales Enablement teams, understanding the insights these functions need to be successful 

Product Positioning & Storytelling 

• Ensure ICPs and Personas are up to date and operationalized in our business
• Guide the team to translate complex product capabilities—including AI-driven solutions—into compelling, solution-oriented narratives that resonate with buyers and practitioners
• Develop and evolve differentiated, value-based messaging and ensure consistent storytelling across channels, campaigns, and customer touchpoints
• Act as a thought leader by presenting at internal events (e.g., Kickoff, All Hands, SLT meetings) and industry events, webinars, analyst briefings, and customer forums 

Go-to-Market & Launch Leadership 

• Own the execution of commercial product launches including all deliverables for Tier 1 and Tier 2 launches; quality check Tier 3 deliverables
• Partner with Sales, Growth Marketing, and Customer Success to ensure the field is armed with the right enablement assets, training, and competitive intelligence
• Help map buyer journeys and provide consulting to content and campaigns function on topics of interest at each stage 

AI as a Marketing Advantage 

• Champion the adoption of AI tools to enhance research, content development, personalization, and measurement
• Ensure the team is fluent in the language of AI products, positioning and differentiating them in a crowded, evolving marketplace 

Cross-Functional Collaboration & Influence 

• Work closely with Product Management to provide market feedback, shape the roadmap, and ensure product features map to real customer needs
• Partner with Demand Generation and Digital teams to design integrated campaigns and ensure web pages are performing and representative of our value propositions
• Collaborate with Brand & Communications on thought leadership, company positioning and industry narratives 

Measurement & Impact 

• Establish clear KPIs for product marketing programs and continuously analyze performance to improve GTM effectiveness
• Understand key GTM metrics (pipeline, win rates, and market adoption) linking product marketing efforts to measurable business outcomes especially around win rate 

Your First 90 days 

In your first 30 days, you will become familiar with our customers, products, the industries we serve, and our approach to marketing, sales, and customer success. You