Sales Representative - Hanwag & Devold

At Fenix Outdoor, we’re a family of premium outdoor brands — including Hanwag and Devold — brought together by a shared commitment to quality, sustainability, and inspiring meaningful experiences in nature. As a Sales Representative for these two heritage brands, you’ll play a key role in helping more people discover gear they can trust — by developing strong partnerships, offering expert guidance, and growing our presence across middle and southern Sweden.

ABOUT THE ROLE

In this field-based role, you’ll focus on developing and growing the B2B business for Hanwag and Devold across middle and southern Sweden. Success comes from being present in the market — building strong, trust-based partnerships and offering expert guidance to our retail customers.

Working closely with the Sales Manager, you’ll help bring our sales strategy to life, while contributing your own ideas and taking independent initiative to drive sustainable growth.

WHAT YOU WILL DO

• Acquire and develop new B2B customers in your region.
• Conduct regular customer visits and clinics — expect at least 50 nights of travel per year.
• Plan and lead pre-order meetings, including collecting orders and setting assortments.
• Monitor sales performance and act on opportunities for sustainable growth.
• Set up and maintain showroom spaces and shop-in-shops with customers.
• Drive and execute customer events, clinics, and training sessions.

WHAT YOU’LL DELIVER

• Customer growth and acquisition
• Frequency and quality of customer visits
• Sales performance in line with brand strategy

WHO YOU ARE

We think you could be a great match for the position if you possess the following traits and capabilities:

• At least 5 years of B2B sales experience, ideally in the outdoor industry
• Proven track record of customer relationship development
• Experience in travel-heavy sales roles
• Comfortable holding presentations or training sessions
• Fluent in Swedish and English (German is a plus)
• Knowledge of outdoor gear, textiles, and materials is a bonus
• Based in middle or southern Sweden, with flexibility to travel

HOW TO APPLY
If you’re ready to represent two trusted outdoor brands and help grow their presence in the Swedish market, we’d love to hear from you.

Please send your CV in English through our application portal. We review applications on an ongoing basis, so don’t wait—the position may be filled before the closing date.

We look forward to receiving your application!

ABOUT US
At Fenix Outdoor, we create life-altering experiences in nature through providing a full range of products and speciality outdoor retail stores across several countries. Our company enables people to enjoy life outside.

Our house brands include Fjällräven, Hanwag, Tierra, Royal Robbins & Devold. Our European retail stores give outdoor enthusiasts the right tools and apparel for every stage in their journey. Additionally, our common service operation supports our companies, teams, and business globally. We span across 20 countries and treasure the international, multi-cultured and supremely unique heritages that make up our organization’s DNA.