Senior Manager, Fragrance Marketing

Senior Manager, Fragrance Marketing

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

About the role:

Within the Fragrance Marketing team, the Senior Manager will manage the development and execution of 360 marketing campaigns for key fragrance brands in the US market, including Coco Mademoiselle, Les Eaux, Gift Wrapping.

The mission of the Fragrance Marketing team is to deliver a robust & profitable US Fragrance business and create a holistic Fragrance experience for the client at all touch points.  The most important function of the team will be to provide a national point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building a better fragrance business.  

The Fragrance Marketing team will define a new territory of influence across the organization’s cross-functional network of teams to create hub of 360 execution with a strong vision rooted in business optimization.  It will play a crucial role in creating a consistent voice across all channels of communication and consumer touch-points, strengthening our digital footprint and in-store environment to drive total growth of the fragrance portfolio.

What impact you can create at CHANEL:

• Develop and execute 360 Marketing campaigns in the US for key fragrance brands.    
• Partner with cross-functional teams including Media, Public Relations, Creative, E-Commerce, Sales & Client Analytics to establish business objectives that support business.   
• Brief Creative and Production with plan for each campaign’s expression at the point of sale, including merchandising, sampling, and client engagements / events. Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution.    
• Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaigns.   
• Create clear and effective communication materials for the Field to support the seamless execution of each campaign in-store in both wholesale & owned retail environments.   
• Set and manage the US promotional budget for key fragrance brands.   
• Each year, work with the Group Director of Fragrance Marketing to build budget plans by brand and campaign to support merchandising, samples, testers, events, and other client engagements.    
• On an ongoing basis, track expenditures for each campaign and proactively update budget estimates to reflect monthly Actuals and latest expectations.   
• Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers in order to influence go-to-market brief & strategy plan    
• On a monthly and ad hoc basis, assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level   
• Share insights and take-aways with Marketing leadership and cross-functionally, and incorporate learnings into future campaign and event strategies   
• Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.   

You are energized by:

• High level of attention to detail 
• Strong communication and analytical skills 
• Open to new ideas and actively builds networks to achieve goals  
• Self- motivation with leadership capabilities 
• Team player 

What you will bring to the team: 

• Bachelor’s Degree required 
• Minimum 7 years of experience  
• Experiences in global marketing, brand marketing is a plus 

Position Logistics: 

• This role is Partially Remote meaning the role requires a minimum of three-days in-person office presence at the New York City Office.
• Some travel required ~10% 

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.

Compensation:

• The anticipated base salary range for this position is $87,500 through $132,000. Base salary is one component of the total compensation for this position. Other forms of variable pay may be offered for this position. Other components may include bonus potential, benefits, and/or p