Associate Brand Manager, Women's Systems

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

This role is Hybrid out of our Shelton, CT office or our NYC office

Position Summary: 

The Associate Brand Manager – Women’s Shave will be an integral member of the US Shave Brand Marketing team to help develop and drive the analytics, strategy, positioning, and communication in support of building strong brands for our consumers and retailers. This role will assist in the planning, development, and implementation of all strategic and tactical brand activities to enhance the growth and profitability of the brand. Primary responsibilities will include supporting the Brand Manager to monitor and assess the brand in market, develop, recommend and lead the execution of marketing plans, and manage the effective deployment of the marketing budget. Responsibilities will also include forecasting, business analytics, project management of activations/customer projects/e-retail/new items, and monthly brand/competitive/ budget reporting. 

 

Accountabilities: 

Analytics

• Closely monitor and analyze sales volumes, market share trends and competitive activity; manage SKU level forecasting, volume bridges and ship/share model to drive forecast accuracy.
• Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions.
• Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans.
• Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends.

Consumer Activation

• Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy.
• Support the development of consumer-facing communications (claims, packaging, content), including writing creative briefs, reviewing concepts, and ensuring alignment with brand strategy and positioning.
• Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters.

Strategic Brand Planning and Business Management

• Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals.
• Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives.
• Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels.
• Partner closely with Sales to identify opportunities to expand the business in existing channels of trade.
• Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations.
• Oversee brand budget tracking, collaborating with finance and other budget stakeholders

  

Key competencies:

• Marketing – experience with brand analytics and marketing program execution
• Project Management – hands on experience managing multiple projects with timelines and cross-functional stakeholders
• Analytics – strong analytical mindset with base understanding of business (sales data, financials) measurement & analytics
• Business & financial acumen –ability to connect marketing strategies to business outcomes and financial performance
• Strategic & Critical thinking—able to assess complex situations, identify opportunities, and develop thoughtful, data-driven strategies
• Creative & Brand Communication-- Understanding of brand building, creative development, and media fundamentals; able to translate strategy into compelling consumer-facing communication.
• Strong Communication Skills--Clear and concise communicator, comfortable