Senior Product Manager - User Growth (Growth Channels)

About the team

The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.



Responsibilities

- Responsible for TikTok user growth-related product strategies, activating users through Push/EDM/third-party IM and other out-of-app channels, continuously exploring growth strategies to re-activate users and improve users' retention, and being responsible for DAU growth.

- Analyze the current business situation and have a deep understanding of users' needs.

- Through Machine Learning and iteration of rule-based strategies, working closely with the algorithm team to define, identify, and effectively dig high-value content.

- Design attractive users recall features and strategies to enhance user retention.

- Combining business insights and user perspectives, working closely with algorithm and data teams to develop personalized strategies for different user bases and lifecycles.